Newsletters: Your Readers and You

Written by /"Wild Bill/" Montgomery

One ofrepparttar Hottest Commodities on or offrepparttar 124369 Internet is "Information". In this age of technology people more than ever want to know and they want to learn. I imagine you yourself are reading this in hopes of clicking away with more than you started with. My job as a writer, publisher and editor is to see that you do.

Newsletters provide you with an outlet to a specific group of people, who subscribe and read your publication because they want to gain specific information. It could be Business, Humor or Travel, but nevertheless they are reading your words for a reason. Your job is to supply your readers withrepparttar 124370 information they are looking for. This my friend is sometimes a painstaking job, with little or no pay and long hours to boot!

This is not a venture to be entered into lightly. Newsletters are not overnight successes. It sometimes takes years to build a respectable subscriber base. Cash flow is almost non-existent atrepparttar 124371 beginning and for much ofrepparttar 124372 time after that. Your newsletter is an investment in relationships, or better-called "networking". You must earn, gain and keep a certain amount of trust and loyalty from your readers.

Mistake: If you think that you own your newsletter, I here to tell you that you are wrong. Running a newsletter is much like being in a political office. You would not be there if you did not serve your constituents to their satisfaction. They will directly or indirectly dictate to you your requirements in serving them. If you fail so does your newsletter.

Hint: Live up torepparttar 124373 responsibility you have taken on. When your readers bestow that trust in you, there is no better way to condemn your newsletter than to violate that trust.

Your job is not necessarily to be liked, but to keep your content up torepparttar 124374 standards that your subscribers have come to expect from you. Keep your information content high and your advertising and "noise" levels low. The subject of your newsletter will of course dictaterepparttar 124375 personality of your newsletter.

As for your Personality in your Newsletter, every newsletter will take on a life of its own. You must controlrepparttar 124376 personality that it portrays. Be careful what personality traits you give your newsletter and how much personality you give it. Remember that your primary goal is to supply information. Saverepparttar 124377 bulk of your thoughts for welcome messages and editorials. Be careful how you convey your personal thoughts in your newsletter. What could be meant as an editorial thought could be a disastrous mistake that costs you subscribers.

Your "E-zine 13" -- A Formatting Checklist

Written by Alexandria K. Brown

If you're not already publishing an e-mail newsletter or "e-zine," then you should! E-zines are a simple, inexpensive, and VERY effective way to promote your business, attract new customers, and encourage repeat sales. While sending out a text e-zine may seem like a piece of cake, there's more to it than you may think. *Good formatting* isrepparttar name ofrepparttar 124368 game.

Here's a handy checklist I use to make sure each of my issues is in great shape BEFORE I send it out. Please be my guest and use it for yourself!

1. Are all lines 65 characters or less?

More than that and your missive may come through looking messy to many subscribers. End each line with a hard return by pressingrepparttar 124369 "enter" key.

2. Have you made sure there's no auto-formatting, such as bolding, italics, or underlining?

These features don't translate well in e-mail and can come out looking mighty strange onrepparttar 124370 other end. Instead, emphasize words or phrases with *asterisks,* "quotation marks," or ALL CAPS ... sparingly. While words in all-caps make an impact when used occasionally, they're extremely hard to read and can come across as "screaming" to your readers -- not a good thing.

3. Are all sections neatly separated?

Use underscores (_____), asterisks (******), another nifty symbol ($$$$$, %%%%, @@@@), or a combination thereof (<<==>>) to help define each area and help your readers skim your issue more easily.

4. Do all Web links include "http://" before them?

Some e-mail programs won't automatically hyperlink a URL in your text without this prefix. So don't take a chance -- make it easy for your readers to click and link, especially to YOUR site!

5. Do all e-mail links include "mailto:" before them?

Same idea here: Some e-mail programs won't automatically hyperlink an e-mail address in your text without it. Be sure to leave no space betweenrepparttar 124371 colon andrepparttar 124372 first character ofrepparttar 124373 address.

6. Is your masthead atrepparttar 124374 very top?

The masthead, or "nameplate," typically features your e-zine name, your name, your e-mail address, your Web address, andrepparttar 124375 correct date, volume number, and issue number. Make itrepparttar 124376 FIRST thing your readers see. Do NOT put an ad first -- your readers may mistake your e-zine for spam.

Cont'd on page 2 ==> © 2005
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