Newsletter as Search Engine Superhero?

Written by Jessica Albon

Your Newsletter As Search Engine Superhero? By Jessica Albon

Copyright 2003, The Write Exposure

Newsletters are magical things--they can attract customers, increase company profits, establish expertise and much more. But, did you know they can also help you increase your search engine rankings?

Your newsletter can help your search engine ranking by specifically focusing on your keyword phrases. Perhapsrepparttar easiest way to keep each issue of your newsletter relevant to your keyword phrases is to make a list ofrepparttar 128007 phrases you target and brainstorm article ideas for each phrase. Then, as you write each article from your list, try to incorporaterepparttar 128008 keyword phrase intorepparttar 128009 title ofrepparttar 128010 article, and, of course, use it regularly throughout your article (caution: don't overdo it or your article will be awkward to read).

By posting archives of your newsletter on your website, you'll be keeping each targeted issue available to search engine spiders. If you archive issues by subject (using your keyword phrases, of course) instead of date, they're likely to help your rankings even more. Also, when archiving issues, make sure you use a standard HTML link (instead of JavaScript) to help search engines catalog each issue.

Another benefit to posting archives online is that other sites will frequently link to eitherrepparttar 128011 specific issue or your website, telling visitors about your newsletter archives. This can help boost your link popularity (along with bringing you some extra targeted traffic). You can makerepparttar 128012 most of such links by actually suggesting webmasters link to your archives.

Common Sense Advice for Search Engine Optimization

Written by Mario Sanchez

Most web surfers start their sessions at a search engine or a web directory. There are a number of different methods you can use to capture their traffic and drive it to your site:

1. Stick torepparttar big names: The two largest directories: Yahoo! ( andrepparttar 128006 Open Project Directory (, andrepparttar 128007 two largest search engines: Google ( ) and Inktomi (used by MSN search ( and AOL ( are likely to deliver 80% of your traffic, so concentrate on those and don't spend too much time on anybody else.

2. Yahoo andrepparttar 128008 Open Project Directory are administered by humans, so an editor will inspect your site before it's added. They receive so many submissions that it can literally take months before your site is reviewed, and nothing (not even paid subscriptions) guarantees that it will be listed. It's worth to keep trying, though, so check back every month or so and, if your site isn't listed, submit it again.

3. Google and Inktomi are robots (software programs) that "crawl" (find and read) millions of sites onrepparttar 128009 web, and add them to their index. That's why it is not absolutely necessary to manually submit your site to a search engine, since they may find your site and add it automatically when they find a link to your site on another page.

4. You don't need to submit allrepparttar 128010 pages on your site. Oncerepparttar 128011 search engine finds your main page (homepage), it will findrepparttar 128012 other ones by following links. To improverepparttar 128013 chances of your secondary pages being found, create a link called ‘site map' in your homepage, and have it point to a page that is nothing but a collection of links to allrepparttar 128014 pages on your site. This way,repparttar 128015 search engine will followrepparttar 128016 link and "suck in" all your pages. Try putting this link as close torepparttar 128017 top of your homepage as possible, since it will have a better chance of being picked up byrepparttar 128018 search engine.

5. Your site will stand a much better chance of showing up atrepparttar 128019 top ofrepparttar 128020 search results list if you choose keywords that are as specific as possible. In general, niche sites that use very specific keywords have a better chance of being atrepparttar 128021 top ofrepparttar 128022 list than generic sites that use more common keywords. For example, a restaurant that specializes in brick oven pizza (keywords: brick oven pizza) has a better chance of showing up in a prime position than an all-encompassing Italian restaurant (keywords: Italian restaurant).

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