Newbies Guide to Writing and Submitting Ezine ArticlesWritten by Cheryl haining
How many times have you read following? If you want to expand your home based business and build an online reputation then all you need to do is write and submit ezine articles. Sounds simple. However I found task very daunting. So I will share with you what I have learned. Research and Plan Firstly you need to write articles. Write on a topic you know something about. Some ideas you have learned building your Internet business, something related to your business opportunity or a hobby or investment opportunity you have. Ensure it is interesting and informative and not just an advertisement for your home business. The most popular articles are between 300 -750 words. To find your word count, go to “tools” in Windows menu. There is an automatic word count tab there. Some ezines want articles to contain 65 characters a line. Here is a formatting tool for free conversion to number of characters you want. I do not pay for any listings, nor do I charge for my articles. Here are some tips from Ezinearticles.com on writing good articles. "The first 4 words of title are crucial to its success. The introduction can be first paragraph. Make sure article is keyword rich and reflects theme of your home based business. Never put title in body. Never use more than 3 web addresses and they should all be different. Print a copy, proof read it, and then ask someone else to read it. Your article should look professional, with no spelling mistakes or vague sentences. Submitting When you are satisfied with your article start submitting it to ezines and ezine directories. Look for ezines designed for work at home people, or whatever your article is related to. It is often more time efficient to write a few articles and submit them all together. It is time consuming to manually submit. Some can be submitted thru website others want email attachments. Some ezines want to you to subscribe, before you can submit articles. Establish an email address just for ezines. Consider an address that matches your business, for example if you sell weight loss products use something like loseweight@yourprovider.com Once you start submitting articles you will receive a lot of spam. However you need to read through it, as sometimes there is a request to reuse an article or a request for more articles and sometimes compliments.
| | Direct Mail Marketing Done Correctly, Cannot Fail Written by Joy Gendusa
So how do you do it? Direct mail marketing. When it comes to marketing your product or services there are two basic challenges: 1. How do you obtain new customers or clients? 2. How do you get your existing customers to come back for more? Direct mail/direct response marketing answers both these challenges admirably (it’s not only way to do it but it is a proven method that always works). You can ALWAYS rely on DIRECT MAIL MARKETING. The postcard—direct marketing’s secret weapon… One of simplest and most cost-effective forms of direct mail marketing is POSTCARD. Because postcards work so well they can be considered one of key small business marketing strategies. "I switched from sending out a monthly newsletter to my mailing list, to sending out full color post cards. Not only did it save me money on cost of printing, but it saved me hassle of having to prepare mailings. Feedback has been very positive from our clients and leads have been pouring in. Plus my website hits have increased due to promotion or it on our post cards!" Kerry Fuller, Realty Executives Direct mail marketing strategies… To get new customers all you need to do is: 1.Get their identities (mailing lists do this). 2.Reach them (direct mail does this). 3.Attract their attention and get your message across (post cards do this perfectly—you don’t have to open them!). 4.Get them to contact you. (Your mailing piece, letter or, preferably, post card, will do that if it’s well designed and written.)
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