In early 1990's, when Internet was new and online businesses just a dream, it was understandable that many would try and fail in their own online business. After all, Internet was unproven territory.

Fast forward to 2003. By now shouldn't there be so many proven and effective methods of online success that everyone would succeed? Yet success still eludes majority.

It has been well said that "if we try to solve new challenges using old thinking we will end up with frustration as result."

I propose that one reason so many people have modest results is that they are facing NEW challenges of Internet using OLD information.

It is certainly true that online marketers must understand basic truths of how to use autoresponders, what type of sales copy creates orders, how to advertise and more.

But there are hundreds of sites, and hundreds of gurus, teaching these things now. If this type of thinking was only thing needed certainly thousands of people who buy "how to" information would all succeed?

We need new information in order to meet new challenges we face in 2003.

What are challenges facing us in 2003 that require new thinking? Here are only three.

1. An entire "filtering" industry is rising whose sole intent is to stop marketing messages from reaching intender recipient. While original intention may have been good, these filters hurt honest marketers as well as crooks they were intended to punish.

2. Web copy is beginning to look same on more an more web sites. Will same look and feel really persuade people to buy no matter what product?

Modern, low-cost business postcards can drive a high volume of traffic to your web site, generate a flood of new sales leads, or promote any other business activity you want. They are easy to use, cost very little and produce results almost immediately.

Brief And Personal Works Best

Keep message on your postcard brief. Announce a major benefit. Then ask person reading postcard to visit your web site or respond in some other way to get more information.

Set up your postcard to look like a personal message instead of a sales promotion. Prospects cannot resist reading a postcard if looks like a brief personal message - even when they quickly recognize it as a business communication. This happens for several reasons.

1. Your message on a postcard arrives already opened and ready to read.

2. It creates feeling of reading a note from a friend instead of reading an advertisement.

3. Your brief message cannot be overlooked - even by people quickly screening their mail over a wastebasket.

Nearly everybody will actually read your postcard ...intentionally or unintentionally. Therefore, you will get maximum number of responses.

Simple And Low-Cost

You can print postcards with your own computer for about 1 cent each or have them printed professionally for about 7 or 8 cents each.

One cost-effective method when using your computer is to print four postcards on an 8 1/2 x 11 inch sheet of standard index paper. Then cut each sheet into quarters to produce four 4 1/4 x 5 1/2 inch postcards. 100 sheets will produce 400 postcards for about 1 cent each.

For small quantities, print your postcards individually on 4 x 6 inch blank index cards available from any office supply store.

Reduced Postage Rate