New and Improved... Or Is It?

Written by Bill Platt

Twice inrepparttar last two weeks, I have come across articles where he author is celebrating "A New, More Effective Way to Promote Your Business onrepparttar 117604 Web."

Exhuberant, I opened each article expecting to see something new and interesting. On both counts, I was disappointed. Both articles offered nothing new... justrepparttar 117605 same ol' hash, rehashed.

I guessrepparttar 117606 wisest man around, knew aboutrepparttar 117607 Internet well before it was created. Solomon spoke well when he said, "There is nothing new underrepparttar 117608 sun."

To some people new torepparttar 117609 Internet, or new to promotion on repparttar 117610 Internet, these people come across as Internet geniuses who have discovered a great new technique for promotion. Granted, forrepparttar 117611 reader who has never seen these techniques, they are in fact seeing a new technique.

Forrepparttar 117612 newbie torepparttar 117613 world of Internet promotion and marketing, they have discovered a new marketing guru to pay attention to. But, what happens when downrepparttar 117614 road, this same newbie sees repparttar 117615 same author claim "New and Improved" once again --- but this timerepparttar 117616 newbie isn't a newbie and recognizesrepparttar 117617 "New and Improved" technique is only a rehash ofrepparttar 117618 same ol' hash?

Word Of Mouth

Written by Bob Osgoodby

The one year anniversary ofrepparttar start of your web business rolled around, and you had 8,126 hits to your web site by 3,712 people forrepparttar 117603 calendar year. That averages out to about 10 visitors a day. In analyzing these figures, it shows that some of those people were intrigued enough to visit other pages on your site during their visit. Like a robust meal, some came back for seconds and maybe even thirds.

Statistics show, that only a small percentage ofrepparttar 117604 people visiting a web site actually buy something. Now if you're selling a "high ticket" item, that could have resulted in thousands of dollars worth of sales, and may be perfectly acceptable. A "low ticket" item, onrepparttar 117605 other hand may have only netted a small amount, and made a small profit or barely recoveredrepparttar 117606 costs.

The web site sellingrepparttar 117607 "high ticket" item must balance their production capabilities withrepparttar 117608 demand. Maybe they can't handle any more customers. The person sellingrepparttar 117609 "low ticket" items has their work cut out for them.

So let's concentrate on whatrepparttar 117610 "low ticket" person has to do. The pundits say that you must sell yourself first, andrepparttar 117611 product or service will be an easy sale. Well this is true to a certain extent. You must however have something that is saleable, at a competitive price.

Let's talk about price. Yesterday I was browsing through an online Garden Supply Store - yes it is getting to be that time of year. Common items were typically priced at almost double what I could get them for in our local store. While I got some good ideas, that vendor lost a sale. Prices must be competitive - and if you add shipping and handling,repparttar 117612 differential is even higher. So,repparttar 117613 concept of selling locally available items at a higher cost just doesn't make sense. The online entrepreneur is going to have a very difficult time competing withrepparttar 117614 chain stores.

So does that mean that there is no market for an online entrepreneur? No! There must however be a product line that is not normally available in local outlets - in other words a niche market.

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