New Year's Resolutions: Is Improving Your Website One of Them?

Written by Nardo Kuitert and Aimee Cremasco

Withrepparttar New Year upon us yet again, it's time to prepare forrepparttar 128084 successes of 2005. Did you watch with envy last year as your competitors dominated your industry? Do you think your site is doing just fine because no one has ever called to complain? Well here's some food for thought: 96% of all prospects will click over to your competitor if they encounter a problem on your website.

While you're resolving to get fit, quit smoking and pay off some debts, we're offering up some New Year's resolutions for your business. Learn how to ethically kick your online competitors torepparttar 128085 curb!

Resolve to...

...Make Content & Relevancy a Top Priority It is, after all,repparttar 128086 information highway. People searchrepparttar 128087 Web for information-so giverepparttar 128088 people what they want. If you want to generate qualified leads and produce more sales, then continually updating your website with new and useful content must be atrepparttar 128089 top of your priority list.

Search engines seek out relevant, up-to-date information when they rank sites for specific keywords and phrases. If you don't have timely informative content, you won't get a good ranking; and without a good ranking, prospects can't find you. But that's justrepparttar 128090 beginning of your online demise. Even if you manage to achieve a good ranking onrepparttar 128091 search engine results pages (SERPs), your content must intrigue visitors to return to your site regularly.

Studies reveal that online consumers take several passes at a website before making a purchase.

Website maintenance is time-consuming and it's easy to put unpaid man-hours onrepparttar 128092 back burner. But why would potential customers revisit your site ifrepparttar 128093 last archived newsletter were dated two years ago? Or if your "Coming Events" page lists tradeshows held six months ago? They won't-they'll likely skip over torepparttar 128094 competition in search of up-to-date information.

... Increase Your Site's Visibility & Improve its Performance Once your website is updated (forrepparttar 128095 time being) with informative content,repparttar 128096 next step is to implement some SEO solutions to gain higher search rankings. The purpose of these SEO techniques is twofold:

1. Create Awareness: Carefully selected keywords and phrases, worked seamlessly throughout your copy and in meta tags, will help your site gain higher placements in SERPs. 2. Increase Sales: Once prospects are on your site, savvy marketing writers will have usedrepparttar 128097 power of persuasion inrepparttar 128098 copy to turn first-time visitors into loyal customers.

...Increase Your Return On Investment (ROI) We cannot stress this enough ... in order for your website to be extremely effective, achieving an astounding ROI, you must have a detailed plan:

Search Engines : Not reciprocal links but ABC links are working great !!!

Written by Gino Harteel

For years I have been studying search engine optimization and forrepparttar majority ofrepparttar 128083 sites I worked on I have been getting good to very good positions.

Many experts feel reciprocal links are losing value becauserepparttar 128084 search engines can identifyrepparttar 128085 "one link in, one link out" link structure of a website sorepparttar 128086 search engines are giving more weight to one way links.

Solution : you link your website to site A, site A links to site B and finally site B links to your site C.

You want proof ? I have a no. 1 position on Yahoo with more then 12 million competing sites :

Check out

While you check my no. 1 position, click onrepparttar 128087 link and enjoy my collection of funny movies and power point presentations.

This is where my introduction ends, now let's talk practical.

I have a rather new site dedicated to "Euro Millions",repparttar 128088 biggest, lump sum, tax free lottery inrepparttar 128089 world and I want in allrepparttar 128090 major search engines [aol, google, killerinfo, msn, yahoo, etc. ] a no. 1 position.

Google Suggest Beta is a good way to research for relevant key words for your site, in my case I found this data :

euro millions 1,590,000 results euro money 10,900,000 results euro millions results 498,000 results euro millions lottery 76,600 results euro million 4,540,000 results

euromillions 58,400 results euromoney 314,000 results euromillions results 32,400 results euromillion 8,970 results

euro lottery 823,000 results euro lotto 2,170,000 results euro lottery results 351,000 results euro lotto results 162,000 results euro lottery numbers 112,000 results

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