While you're resolving to get fit, quit smoking and pay off some debts, we're offering up some New Year's resolutions for your business. Learn how to ethically kick your online competitors to curb!

Resolve to...

...Make Content & Relevancy a Top Priority It is, after all, information highway. People search Web for information-so give people what they want. If you want to generate qualified leads and produce more sales, then continually updating your website with new and useful content must be at top of your priority list.

Search engines seek out relevant, up-to-date information when they rank sites for specific keywords and phrases. If you don't have timely informative content, you won't get a good ranking; and without a good ranking, prospects can't find you. But that's just beginning of your online demise. Even if you manage to achieve a good ranking on search engine results pages (SERPs), your content must intrigue visitors to return to your site regularly.

Studies reveal that online consumers take several passes at a website before making a purchase.

Website maintenance is time-consuming and it's easy to put unpaid man-hours on back burner. But why would potential customers revisit your site if last archived newsletter were dated two years ago? Or if your "Coming Events" page lists tradeshows held six months ago? They won't-they'll likely skip over to competition in search of up-to-date information.

... Increase Your Site's Visibility & Improve its Performance Once your website is updated (for time being) with informative content, next step is to implement some SEO solutions to gain higher search rankings. The purpose of these SEO techniques is twofold:

1. Create Awareness: Carefully selected keywords and phrases, worked seamlessly throughout your copy and in meta tags, will help your site gain higher placements in SERPs. 2. Increase Sales: Once prospects are on your site, savvy marketing writers will have used power of persuasion in copy to turn first-time visitors into loyal customers.

Many experts feel reciprocal links are losing value because search engines can identify "one link in, one link out" link structure of a website so search engines are giving more weight to one way links.

Solution : you link your website to site A, site A links to site B and finally site B links to your site C.

You want proof ? I have a no. 1 position on Yahoo with more then 12 million competing sites :

Check out http://search.yahoo.com/search?p=fun+forward&ei=UTF-8&fr=FP-tab-web-t&fl=0&x=wrt.

While you check my no. 1 position, click on link and enjoy my collection of funny movies and power point presentations.

This is where my introduction ends, now let's talk practical.

I have a rather new site http://www.hartino.com dedicated to "Euro Millions", biggest, lump sum, tax free lottery in world and I want in all major search engines [aol, google, killerinfo, msn, yahoo, etc. ] a no. 1 position.

Google Suggest Beta is a good way to research for relevant key words for your site, in my case I found this data :

euro millions 1,590,000 results euro money 10,900,000 results euro millions results 498,000 results euro millions lottery 76,600 results euro million 4,540,000 results

euromillions 58,400 results euromoney 314,000 results euromillions results 32,400 results euromillion 8,970 results