For years I have been studying search engine optimization and for majority of sites I worked on I have been getting good to very good positions.
Many experts feel reciprocal links are losing value because search engines can identify "one link in, one link out" link structure of a website so search engines are giving more weight to one way links.
Solution : you link your website to site A, site A links to site B and finally site B links to your site C.
You want proof ? I have a no. 1 position on Yahoo with more then 12 million competing sites :
Check out http://search.yahoo.com/search?p=fun+forward&ei=UTF-8&fr=FP-tab-web-t&fl=0&x=wrt.
While you check my no. 1 position, click on link and enjoy my collection of funny movies and power point presentations.
This is where my introduction ends, now let's talk practical.
I have a rather new site http://www.hartino.com dedicated to "Euro Millions", biggest, lump sum, tax free lottery in world and I want in all major search engines [aol, google, killerinfo, msn, yahoo, etc. ] a no. 1 position.
Google Suggest Beta is a good way to research for relevant key words for your site, in my case I found this data :
euro millions 1,590,000 results euro money 10,900,000 results euro millions results 498,000 results euro millions lottery 76,600 results euro million 4,540,000 results
euromillions 58,400 results euromoney 314,000 results euromillions results 32,400 results euromillion 8,970 results
euro lottery 823,000 results euro lotto 2,170,000 results euro lottery results 351,000 results euro lotto results 162,000 results euro lottery numbers 112,000 results