New Viral Tactic: 'Cause Marketing'Written by Joe Bingham
Once again, I've discovered a NEW marketing technique. We'll call it 'Cause Marketing'. It's a very simple concept really, pick out your favorite 'cause' that you can rally people behind, say for instance fight against use of Smart Tags. Then, you set up a Non-Profit.org web site with text running down evils of Smart Tags you are fighting against. In sales copy, er, uh, I mean, text on your Non-Profit.org site, you infuriate people against evils of big business, such as Microsoft, and against another terrible aspect of society like say Communist or Dictatorship governments that dare to censor their citizens access to parts of Internet. Now, after really working up people against these things, you declare that you will launch a massive media campaign aimed at stopping these horrific practices. The kicker, of course, is that you need a way to collect names and email addresses from this Non-Profit.org site. One good way to do this could be to ask visitors to sign a petition. Naturally, you will deliver petition as promised, but what you will also do is ask visitors to sign up on your marketing ezine's list at same time they are signing petition. Of course, you won't do this by requiring them to fill in their name
| | Put Away That Fishing Pole And Haul Out The NetWritten by John Colanzi
Are you still using a fishing pole to build your downline?Whenever someone talks about building a downline, we automatically think in terms of Network Marketing. The fact is, same principles apply to two tier affiliate programs. The first rule to succeed with two tier programs or mlm is to build wide fast. Why? If less than 5% of new marketers ever succeed, that means 95% or more of those you sign up will join and not do anything. If you're sitting on bank using a fishing pole, you're on slow boat to China. You'll end up frustrated and more than likely throw in towel before you've even given yourself a chance. You must haul out net and start thinking like heavy hitters. Cast your net and gather as many new sign ups as possible.
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