There is absolutely no doubt. Network marketing or MLM is now attracting a new type of person. The wave of new style network marketing is having an unprecedented appeal to professional business people.
In past, MLM has been dismissed by business leaders as an inferior sales distribution channel. Today, Fortune 500 corporations flock to do business through network marketing channels with industry sales approaching $25 billion in US and $100 billion worldwide.
The industry, once tainted by image of hard hitting, face to face salesperson, compelling you with exaggerated promises - is growing up.
Some MLM groups have evolved into sophisticated business systems put together with skills of savvy corporate leaders who have become disillusioned with traditional forms of earning a living.
Here are a few aspects of 'new style' approach to network marketing that is attracting successful business professionals to leave their six figure incomes.
Attractive business model. Network marketing no longer has to rely on a face to face approach to your potential customer. With explosion of internet, business can now be accomplished through effective internet marketing techniques. The internet provides access to potentially millions of people and you do not have to deal with a totally cold prospect. A situation most people actively avoid!
It's now possible to reach a highly targeted audience around world! Better still, it's possible to attract highly targeted traffic to your website who initiate contact with you! Many people see this as a comfortable environment in which to do business because prospect of rejection is significantly reduced.
Enhanced training and communication. New technologies such as voicemail, email, internet, cable TV, videoconferencing and teleconferencing have enabled leaders to provide exceptional training, product knowledge and coaching to a geographically dispersed group. It also has provided a vehicle for business leaders to use their leadership skills to develop and motivate their distributor networks. Communication is now relatively inexpensive and almost instantaneous, speeding up response times to market demands.
This has launched industry forward dramatically because it is now possible to effectively manage a vast network of thousands of distributors across globe from your home. This is a leverage previously only dreamed of.
A trend towards corporate disillusionment. Managers in their forties and fifties who have given their best efforts during their thirties to their careers, are now looking for alternatives. Having spent a lifetime building someone else's business, they are ready to build their own and reap their own rewards. Network marketing opportunities provide an inexpensive entry to establish your own business. When worked consistently between 5-10 years return on a modest investment can be exceptional.