New Search Engine Ranking System -- Is Your Web Site Ready?

Written by Shelley Lowery

Overrepparttar last month some major changes have been taking place in regard to how a web site is ranked inrepparttar 128398 Search Engines. There is a new ranking system that is now being used by Alta Vista, Excite, Google, Lycos andrepparttar 128399 search portion of Yahoo. This new system will track and rank sites according torepparttar 128400 number of links pointing to a particular web site. Not only isrepparttar 128401 number of links considered, butrepparttar 128402 quality of links is considered as well.

With these new changes now in effect, not only are web sites ranked by keyword relevancy, meta tags, title and text, but repparttar 128403 overall popularity ofrepparttar 128404 web site as well. These new changes may have a great impact onrepparttar 128405 effectiveness of some ofrepparttar 128406 current techniques used to achieve high rankings.

Establishing quality links to a web site has always been an effective way to build traffic, but now has become a necessity. By obtaining just a few links from high-traffic web sites your traffic will increase considerably. The more high-traffic links you receive,repparttar 128407 more traffic you will receive andrepparttar 128408 higher your web site will be ranked inrepparttar 128409 Search Engines.

If you have a quality web site, chances are you're already being linked to and don't even realize it. That's a great starting point however, you must build on that by finding targeted web sites that may be interested in exchanging links with you. A targeted web site will have similar content to yours, but will not be in competition. A good way to find these web sites is to visit a Search Engine and type in one of your keywords. Visit some ofrepparttar 128410 top ranking sites and gather information such as,repparttar 128411 owner's name, email address and a little bit aboutrepparttar 128412 web site. Contactrepparttar 128413 owner personally and discuss a link exchange with them. Mentionrepparttar 128414 owner's name, web site and what you liked about his site. In addition, tell him why you think a link exchange will benefit both of you and a little bit about your web site.

Requesting a link exchange is notrepparttar 128415 only way you can obtain links to your web site. Here are some additional ways:

Please stop designing web sites backwards! Choose keywords and keyword phrases first.

Written by Peter Mansfield

I am firmly committed to encouraging and assisting companies and organizations to get onrepparttar web and to do so successfully. Despiterepparttar 128397 dot.bomb debacle,repparttar 128398 Internet remainsrepparttar 128399 most significant mega-trend of our age and its usage continues to grow and spread at an amazing rate.

Notwithstanding its growth, andrepparttar 128400 growth of new skills around it, I continue to be amazed atrepparttar 128401 daily sight of web sites that have not only been designed backwards, but not even been properly finished. Many such sites have been designed by big design and consulting companies charging mega-bucks for their services.

If you want a web site that builds your brand, creates leads or sells your products, services or ideas,repparttar 128402 first thing you need to ensure is that you have thousands, preferably tens or hundreds of thousands of visitors flocking to your web site each month.

Unless you have a large budget to marketrepparttar 128403 URL of your web site, your visitor traffic is goingrepparttar 128404 depend heavily on your search engine listings. Whether or not your web site appears in repparttar 128405 Top 10 results offered by search engines to visitors searching forrepparttar 128406 kind of product, service or information you offer, is a critical issue.

Even with a big advertising budget,repparttar 128407 majority of visitors to your web site are going to come via repparttar 128408 search engines.

> Search engines - one thing in common

Search engines vary inrepparttar 128409 algorithms (formula) they use to determinerepparttar 128410 relevance of web sites. But they all have one thing in common - their search results are based onrepparttar 128411 'keywords' and ‘keyword phrases’ that searchers type into their search boxes.

Despiterepparttar 128412 vital significance of keywords in attracting visitors to a web site, most designers and their clients insist on choosing keywords as repparttar 128413 last stage ofrepparttar 128414 design process! Effectively, they sort outrepparttar 128415 'look and feel' ofrepparttar 128416 site, insert repparttar 128417 text and then check their text for keywords. If they remember to do so at all.

The bottom line is that, in terms of effectivness, they are designing web sites backwards!

To achieve high search engine rankings, by far repparttar 128418 most effective web design process involves very carefully choosingrepparttar 128419 keywords and keyword phrases first, and then designingrepparttar 128420 look and content ofrepparttar 128421 web site aroundrepparttar 128422 selected keywords. Keywords and phrases must be selected for every page ofrepparttar 128423 site, not just forrepparttar 128424 index or home page.

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