New Search Engine Marketing Practices

Written by David Gikandi

A new study by Cyveillance shows thatrepparttar Web has grown to more than 2.1 billion documents and is growing atrepparttar 128438 rate of 7 million pages per day. Another study by Berrier Associates indicates that people who spend five or more hours a week online spend about 71% of their time searching for information. That goes to showrepparttar 128439 power search engines still wield over traffic. To keep you up to date on what online marketing professionals are now doing to winrepparttar 128440 search engine wars, here is a brief look at some ofrepparttar 128441 latest strategies being employed.

Pay-Per-Click Search Engines

Pay-per-click search engines are becoming an extremely effective way to get targeted traffic to websites. Basically what happens is that you submit your site to them and bid for a top ranking. So for a few cents per click through, your site is ranked atrepparttar 128442 top for your selected keyword searches. Whenever someone clicks through to your site, your account is debitedrepparttar 128443 amount of cents you bid earlier at setup time for each click through. The most popular pay per click search engine,repparttar 128444 one that started it all, is The best thing about these engines is that you setrepparttar 128445 amount of money you are willing to pay for per click through, and you know exactly how highly your site will be ranked for your selected keywords. It is a guaranteed way to drive traffic to your site at a price you select. For more information, see:

Search Engine Demographics

Have you ever wanted to know what each ofrepparttar 128446 major search engines' visitor demographics was? Perhaps you wish to know which engine to focus on when optimizing your pages for higher rankings, or you want to buy banner ads and want to know where you will getrepparttar 128447 most bang for your buck. Well, here is a list of sites that tell you all that you need:

Cloaking and Page Optimization

There are two sides torepparttar 128448 clocking issue. Cloaking, byrepparttar 128449 way, is using scripts that hide certain pages from browsers while giving them out to search engines only. On one hand, according to a recent I-Search Special Issue on cloaking, Marc Krellensteinrepparttar 128450 Senior VP of Engineering for Northern Light said "If we find out 'your' page is cloaked we will ban your URL and sites for life." According to I-Search, Inktomi and AltaVista share similar sentiments towards cloaking. Onrepparttar 128451 other hand, cloaking is something that is very commonly used by high-level web designers for legitimate reasons such as directing users with different browser capabilities to different pages, and also by advanced web marketers to improve search engine rankings while hidingrepparttar 128452 high ranking HTML from competitors. Despiterepparttar 128453 fact that most engines frown upon it and indeed do penalize some pages that use cloaking technology, a great majority of cloaked pages still go un-penalized, working effectively towards their goal. One reason is that its not easy forrepparttar 128454 engines to find cloaked pages, another is that cloaking can be very legitimate so it is let by anyway when found. So where does that leave you? If you know what you are doing and have a legitimate reason to use cloaking, proceed carefully. It can be highly fruitful. If you don't know what you are doing, it is best not to cloak your pages. In general, it's a good idea for most webmasters to stay away from cloaking. If you would like to know more about cloaking, seerepparttar 128455 following pages: Small Investment, Big Payoffs

Written by Andrew Goodman

[skimp: To deal with hastily, carelessly, or with poor material. To give inadequate funds to; be stingy with: misers who skimp their own children.]

Your web-based business is your baby. This article is all about not being stingy with your baby!

I recently completed a series of articles about search engines, and it got me thinking.

Everyone knows search engine placement is right up there when it comes to marketing your web site, product, or service. What makes it doubly important is that it is generally free, which makes this avenue of promotion vital forrepparttar smaller entrepreneur.

I'm not a marketing expert. My articles on web search trends tend to focus on things like whether search engines offer relevant results, or whether they are easy to use for average consumers. Butrepparttar 128437 research for my most recent article [ ] - on pay-for-placement search engine - convinced me that this is a vastly underrated marketing tool that entrepreneurs need to find out about and begin deploying to their advantage.

Most won't, and that's to your advantage.

Of course, you should optimize your site and work on submissions to get those "free" listings inrepparttar 128438 major search engines and directories first. But if you're like most, after you've done that, you are looking for means of attracting targeted (eager to buy) and incremental (notrepparttar 128439 same folks who are already finding you) traffic to your site.

The days of "free" search engine positioning are coming to a close. Looksmart charges $199 for business express submission, and now, there is a new $25 fee for non-business submission. So inrepparttar 128440 future, it may come down to what is most cost-effective, not what's free.

In weighing various alternatives - banner ads and expensive marketing campaigns - larger businesses askrepparttar 128441 following question all repparttar 128442 time: what's a new customer worth? Many have determined that a customer is worth a lot!

The quintessential example is AOL. They don't wait around for people to figure out that they arerepparttar 128443 best Internet Service Provider. They send out as many CD's as possible, and blitz us with television advertising telling us that AOL is easy to use. So what if a lot of other services are easy to use? Generally speaking, afterrepparttar 128444 customer is signed up with AOL, it doesn't matter whatrepparttar 128445 others are doing.

You're not AOL, but shouldn't you learn from them? If a new customer is worth $20 or $50 to you, or even more, why are you content to spend zero on getting them to notice you? Even if there is a slight chance that someone may pay you $1,000 for your accounting services, or buy a $500 item from you with a $100 profit margin, wouldn'trepparttar 128446 chance to have that customer come straight to your web site be worth a few pennies, maybe even more than a few?

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