Off - line Promotion: New Promotional Ideas That Work

New Promotional Ideas That Work - Without Competition!

Written by Paulina Roe

Find a "silent auction" or raffle going on, and contribute a product or service of yours. You will be listed as a contributor, "Donated by Joe's Company", and then it will have your contact information. If repparttar

prize is truly worthwhile, people will want to know how to get more of it. You will have left people a good feeling about you for having contributed, and their trust factor and confidence in you will climb. They will refer your company to others and you should see an increase in business (but you must provide a product or service that people want and appreciate - something of value).

Try to have your logo or slogan included with your contact information - so people will get a feel for any other line of related products or services you provide. Don't list anything unrelated - it will ruin your credibility. It would be advantageous to include a "coupon" for 10% or some amount for people to get a deal from you. See if you can leave business cards with repparttar 124463 donation for people to pick up, or if you can have your discount printed up in repparttar 124464 "credits" that list repparttar 124465 donators.

To find groups in need of donated products and services, tell other people as you run into them that you have items to donate - many will be associated with a church, or scout troop, or sports team, or school fundraiser group, etc. Make some calls to local churches, asking if they are looking for any raffle or silent auction items. You might even spark up a fundraising drive with your suggestion. Call scout troops, schools, sport teams - all are looking for ways to raise money. Many are at a loss to think of what - you can provide them an avenue.

Tips For a Successful Trade Show

Written by Janice Byer

Well, autumn is upon us and with repparttar

onset of this season comes cleaner air and colourful outdoor scenery and, it is also prime season for trade shows. Sure, trade shows happen all throughout repparttar 124462

year but, with many areas recognizing small business month/week, there is a greater opportunity for entrepreneurs to showcase their products or services to their target markets.

As small business owners, especially those in repparttar 124463 start up phase, preparing for a trade show can be a very scary and frustrating time. What do we take and how do we present it?

You first need to find out repparttar 124464 specifics of repparttar 124465 trade show you are registered for or considering exhibiting in. If necessary, contact repparttar 124466 organizers of repparttar 124467 event and get details on repparttar 124468 type of visitors that repparttar 124469 show attracts and repparttar 124470 layout of repparttar 124471 area you will have to display your business. Be sure to find out repparttar 124472 size of repparttar 124473 table you will have, whether there is wall space for your company sign, if there are electrical outlets available, and anything else that may or may not be included (ie. table cloth, etc.)

Once repparttar 124474 show space specifics have been established, then you can move on to thinking about and deciding what and how you can ‘show your stuff’. The following are just a few ideas to help you get ready for that all important trade show. (Note: most of these ideas are based on being in repparttar 124475 service industry but will work for products industry companies as well)

* If repparttar 124476 table you have does not include a tablecloth, be sure to get one that compliments your display and represents your company’s image and colour scheme (without being overpowering). Even if a tablecloth is supplied, bring your own or something to add some depth to your table (ie. table runner). Your table will definitely stand out in a crowd.

* If space will allow, erect a stand-alone presentation board. On repparttar 124477 board, you can show how clients can benefit by using your services. Be creative and make it stand out. Include pictures, if possible, and be sure your company name and logo are more than obvious.

* If there is wall space, but your budget is minimal, use your trusty desktop publishing software to create a template of your company name. Use repparttar 124478 template, along with bristle board, cardboard, or foam core to make a sign that you can put up on repparttar 124479 wall behind your booth.

* Arrange your table in levels. Put repparttar 124480 larger items at repparttar 124481 rear, shorter items in front of those, and even shorter items in front of those.

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