Well, autumn is upon us and with onset of this season comes cleaner air and colourful outdoor scenery and, it is also prime season for trade shows. Sure, trade shows happen all throughout year but, with many areas recognizing small business month/week, there is a greater opportunity for entrepreneurs to showcase their products or services to their target markets.
As small business owners, especially those in start up phase, preparing for a trade show can be a very scary and frustrating time. What do we take and how do we present it?
You first need to find out specifics of trade show you are registered for or considering exhibiting in. If necessary, contact organizers of event and get details on type of visitors that show attracts and layout of area you will have to display your business. Be sure to find out size of table you will have, whether there is wall space for your company sign, if there are electrical outlets available, and anything else that may or may not be included (ie. table cloth, etc.)
Once show space specifics have been established, then you can move on to thinking about and deciding what and how you can ‘show your stuff’. The following are just a few ideas to help you get ready for that all important trade show. (Note: most of these ideas are based on being in service industry but will work for products industry companies as well)
* If table you have does not include a tablecloth, be sure to get one that compliments your display and represents your company’s image and colour scheme (without being overpowering). Even if a tablecloth is supplied, bring your own or something to add some depth to your table (ie. table runner). Your table will definitely stand out in a crowd.
* If space will allow, erect a stand-alone presentation board. On board, you can show how clients can benefit by using your services. Be creative and make it stand out. Include pictures, if possible, and be sure your company name and logo are more than obvious.
* If there is wall space, but your budget is minimal, use your trusty desktop publishing software to create a template of your company name. Use template, along with bristle board, cardboard, or foam core to make a sign that you can put up on wall behind your booth.
* Arrange your table in levels. Put larger items at rear, shorter items in front of those, and even shorter items in front of those.