New Meta Tag Driving Targeted Traffic to Websites

Written by Shelley Lowery

The Aesop Meta Tag is a new standard that is dramatically changingrepparttar way we searchrepparttar 128365 Internet. This new Meta Tag not only returns highly targeted search results, but it also provides website owners with highly targeted traffic.

The concept is simple. The Aesop Meta Tag provides website owners with a standardized method of classifying their web pages into one of six categories. The Search Engine matches repparttar 128366 search terms with appropriate web pages according to repparttar 128367 classification. This enablesrepparttar 128368 Search Engine to return fast and relevant results for users -- while atrepparttar 128369 same time, driving highly targeted traffic torepparttar 128370 websites.

When classifying a website, webmasters can categorize each page within their website rather than just one general classification. This allows for precise targeting not only for specific search terms, but also for each page of a website.

The new classification categories are as follows:


The "Sales" classification signifies thatrepparttar 128371 purpose of a web page is to sell a product or service. This includes any web page that plays a role inrepparttar 128372 sales process or leads to a sales page. This classification will provide those selling a product or service with highly targeted traffic, asrepparttar 128373 search results will display a sales icon. This icon will immediately letrepparttar 128374 user know that this particular page is selling a product or service. If they're inrepparttar 128375 market to buy, they'll click through.


The "Interactive" classification includes web pages that enable visitors to dynamically interact. This includes web pages that provide any ofrepparttar 128376 following:

Email services Postcard services Online games Chat rooms Bulletin boards Forums Etc.

"Google Enters 'Pay Per Click' Arena!"

Written by Merle

Google, which is used more than 150 million times per day to conduct searches has announced its entrance intorepparttar pay per click arena withrepparttar 128364 recent introduction of its new "Ad Words Select" program. The old "Ad Words" Program was based on paying per impressions of your ad, not clicks thusrepparttar 128365 addition ofrepparttar 128366 word "select."

The ads paid for are text ads that appear next to Google's search results, inrepparttar 128367 far right hand column and are labeled "sponsored links." Your ads are only shown to users searching for specific words you have placed a bid on. With Google's syndication program your ads will also appear on their partner sites, Earthlink ( ) and This is Google's first syndication advertising relationship and it may give Overture (formerly some sorely needed competition.Earthlink had been an Overture client but decided not to renew their contract, going instead with Google.

Registration is simple: it costs just $5.00 (US) to open an account. You will have to surrender your credit card information for future billing. If you were an original Ad Words customer you'll need to re-register in order to become a "Select" customer. In fairness to repparttar 128368 original "Ad Words" CPM clients, "Select" customers cannot purchase keywords unless their CPC rate is comparable or higher than what is currently being paid forrepparttar 128369 same keywords by Ad Words customers.

Before choosing your key-phrases you'll need to write your ads. Titles can be up to 25 characters and you get 2 lines of text at 35 characters each -- plus your URL. No images or offensive language are allowed in your ad copy. Each ad is called an "ad group." An ad group is defined as a set of ads that appear forrepparttar 128370 same keywords and sharerepparttar 128371 same CPC. You can create multiple ads within each ad group and they will be rotated in use. Ads that receiverepparttar 128372 most clicks eventually get shown more often and rise in position. Changes can be made to your ad copy at anytime.

Upon setup you selectrepparttar 128373 countries and language markets that you want your ads displayed to. You can target more than 250 countries and up to five languages: English, French, German, Italian and Spanish.

After setting up your ads you'll need to selectrepparttar 128374 key words or phrases you wish to bid on. You'll want to choose words users are most likely to type into Google's search box when looking for your products/services. Options can be set for when your ads will appear depending on whatrepparttar 128375 searcher types in.For example, if you only wanted your ads to appear when someone types in "ezine advertising" and not "free ezine advertising" you will need to surround your key phrases with square brackets like this {ezine advertising}. This tells Google it must be an exact match for your ad to appear.

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