Google, which is used more than 150 million times per day to conduct searches has announced its entrance into
pay per click arena with recent introduction of its new "Ad Words Select" program. The old "Ad Words" Program was based on paying per impressions of your ad, not clicks thus addition of word "select."The ads paid for are text ads that appear next to Google's search results, in far right hand column and are labeled "sponsored links." Your ads are only shown to users searching for specific words you have placed a bid on. With Google's syndication program your ads will also appear on their partner sites, Earthlink ( http://www.Earthlink.com ) and http://www.Sympatico.ca. This is Google's first syndication advertising relationship and it may give Overture (formerly Goto.com) some sorely needed competition.Earthlink had been an Overture client but decided not to renew their contract, going instead with Google.
Registration is simple: it costs just $5.00 (US) to open an account. You will have to surrender your credit card information for future billing. If you were an original Ad Words customer you'll need to re-register in order to become a "Select" customer. In fairness to original "Ad Words" CPM clients, "Select" customers cannot purchase keywords unless their CPC rate is comparable or higher than what is currently being paid for same keywords by Ad Words customers.
Before choosing your key-phrases you'll need to write your ads. Titles can be up to 25 characters and you get 2 lines of text at 35 characters each -- plus your URL. No images or offensive language are allowed in your ad copy. Each ad is called an "ad group." An ad group is defined as a set of ads that appear for same keywords and share same CPC. You can create multiple ads within each ad group and they will be rotated in use. Ads that receive most clicks eventually get shown more often and rise in position. Changes can be made to your ad copy at anytime.
Upon setup you select countries and language markets that you want your ads displayed to. You can target more than 250 countries and up to five languages: English, French, German, Italian and Spanish.
After setting up your ads you'll need to select key words or phrases you wish to bid on. You'll want to choose words users are most likely to type into Google's search box when looking for your products/services. Options can be set for when your ads will appear depending on what searcher types in.For example, if you only wanted your ads to appear when someone types in "ezine advertising" and not "free ezine advertising" you will need to surround your key phrases with square brackets like this {ezine advertising}. This tells Google it must be an exact match for your ad to appear.
