The concept is simple. The Aesop Meta Tag provides website owners with a standardized method of classifying their web pages into one of six categories. The Search Engine matches search terms with appropriate web pages according to classification. This enables Search Engine to return fast and relevant results for users -- while at same time, driving highly targeted traffic to websites.

When classifying a website, webmasters can categorize each page within their website rather than just one general classification. This allows for precise targeting not only for specific search terms, but also for each page of a website.

The new classification categories are as follows:

Sales

The "Sales" classification signifies that purpose of a web page is to sell a product or service. This includes any web page that plays a role in sales process or leads to a sales page. This classification will provide those selling a product or service with highly targeted traffic, as search results will display a sales icon. This icon will immediately let user know that this particular page is selling a product or service. If they're in market to buy, they'll click through.

Interactive

The "Interactive" classification includes web pages that enable visitors to dynamically interact. This includes web pages that provide any of following:

The ads paid for are text ads that appear next to Google's search results, in far right hand column and are labeled "sponsored links." Your ads are only shown to users searching for specific words you have placed a bid on. With Google's syndication program your ads will also appear on their partner sites, Earthlink ( http://www.Earthlink.com ) and http://www.Sympatico.ca. This is Google's first syndication advertising relationship and it may give Overture (formerly Goto.com) some sorely needed competition.Earthlink had been an Overture client but decided not to renew their contract, going instead with Google.

Registration is simple: it costs just $5.00 (US) to open an account. You will have to surrender your credit card information for future billing. If you were an original Ad Words customer you'll need to re-register in order to become a "Select" customer. In fairness to original "Ad Words" CPM clients, "Select" customers cannot purchase keywords unless their CPC rate is comparable or higher than what is currently being paid for same keywords by Ad Words customers.

Before choosing your key-phrases you'll need to write your ads. Titles can be up to 25 characters and you get 2 lines of text at 35 characters each -- plus your URL. No images or offensive language are allowed in your ad copy. Each ad is called an "ad group." An ad group is defined as a set of ads that appear for same keywords and share same CPC. You can create multiple ads within each ad group and they will be rotated in use. Ads that receive most clicks eventually get shown more often and rise in position. Changes can be made to your ad copy at anytime.

Upon setup you select countries and language markets that you want your ads displayed to. You can target more than 250 countries and up to five languages: English, French, German, Italian and Spanish.