If you have an online business or you just use Internet as one of your marketing tools, you know that how important are
search engines in your quest to get more targeted visitors to your website. The changes in search engine field can have unexpected outcome for your online endeavors. That’s why it is important to be well-informed on impending progress in this sphere.Microsoft has recently come out with
latest beta version of its much touted search engine. Supported by 5 billion indexed pages, it is poised to become one of
most powerful search engines in
market. Right now MSN is using Yahoo provided search results for queries done through its search page, which it’s planning to change somewhere in early next year with its own. You can check out
search engine at http://beta.search.msn.com .
Google’s immense success and profitable business model enticed Microsoft and others to look into lucrative search engine market seriously. Amazon, for example, has recently launched its web search site A9.com. Today, Google carries out almost 50 percent of all searches on
Internet. Yahoo with 24 percent of
market share is trailing in a distant second place. MSN with 14 percent lags far behind from
competitors – a situation, which won’t be very easy to change.
However, Microsoft has a long history of copying booming products; make their replicas some times, arguably, better then
originals, and clinch larger portion of
market shares. Microsoft has successfully done this to Borland’s dominance of programming languages in
early days. The list of victims continued with once utterly popular word processor –WordPerfect, market dominant spreadsheet – Lotus 1-2-3, Novell’s Netware and finally Netscape. Since 90 percents of all personal computers run on Windows, Microsoft gets an extra edge against its competitors, which it’s capable of exploiting very effectively.
What is new in MSN search?
This version of MSN search incorporated several interesting features, which other search engines are lacking at this moment.
Direct answers to plain language factual searches
Unlike Google or Yahoo, Askjeeves has better ability to find answers to direct plain language searches. MSN search has taken this one step further by adding Microsoft's Encarta reference tools to its features. Ask, what is
capital of Russia? You will get
right answer at
beginning of
result page. Questions like “What is
size of a Blue whale?” also brings in exact answer. No doubt, students will love this feature as it makes a lot easier for them to get specific answers to
questions related to facts and figures.
Near me
Microsoft's new search engine includes a ''near me'' button that helps users find websites for a given location. In this release, this works only in United States.
Once you press this button MSN search figures out where are you located using your computer’s IP address. However, this can be easily superseded by changing setting preferences. This is important if you are located in New York and looking for something near Boston.