New MSN Search May Be a Google Killer!

Written by Mike Banks Valentine

The Second Look at MSN's Search technology is available for public beta testing. I've given it a spin myself and must say that I'm impressed. Although they have no ads onrepparttar SERP's ofrepparttar 127867 preview site, I'm sure they will load it up withrepparttar 127868 15 or more Overture "sponsored sites" which clutterrepparttar 127869 results pages onrepparttar 127870 current search results byrepparttar 127871 timerepparttar 127872 new public beta reaches its official launch. Take a look for yourself:

I've publicly complained aboutrepparttar 127873 lack of click-through traffic of top ranked sites from both Yahoo and MSN search Even though most of my web sites and those of clients are very highly ranked in all three search engines, Yahoo and MSN send less than one quarter of all search traffic to any of those sites. Google sendsrepparttar 127874 rest - over 75% of search traffic referred comes from searches originating on Google's English speaking sites inrepparttar 127875 UK, Australia, Canada, etc.

Is that because nobody can see pastrepparttar 127876 PPC ads (Overture Sponsor Ads) on MSN search? No,repparttar 127877 "Sponsored Sites" aren't THAT dominant onrepparttar 127878 SERP. Is it because only one fourthrepparttar 127879 number of people search at MSN and Yahoo? No, it can't be explained that way either. Who knows? Maybe those who search at MSN and Yahoo simply want to search without bothering to visit those top ranked sites? Could it be thatrepparttar 127880 blue color andrepparttar 127881 "Sponsored Sites" label actually dissuades people from dropping down torepparttar 127882 organic results or those sponsored links are more clicked at MSN than at Google? I just don't know.

Ifrepparttar 127883 test I ran today proves to be a reflection of where they are going with their new search technology though, I'll be nothing short of ecstatic on public unveiling ofrepparttar 127884 "New" MSN search. As a matter of fact, I may be about to fall in love with MSN search.

In this test, I did some searches for several terms I am targeting for myself as well as several other phrases I'm targeting for SEO clients. ALL of those searches rank our sites inrepparttar 127885 first page or two at all three ofrepparttar 127886 top tier search engines. The search I've emphasized here in this test though, was forrepparttar 127887 phrase "Domain Name Tutorial" at:

I chose that phrase because, inexplicably, it doesn't rank well for me atrepparttar 127888 current official MSN search and may prove to be a perfect example ofrepparttar 127889 difference betweenrepparttar 127890 new and old versions on public launch of MSN searh later this year or early in 2005.

Google ranks our domain name tutorial at #1 in results,repparttar 127891 current "official" MSN search ranks it somewhere in sludge of all castoff sites. In other words, I couldn't find it inrepparttar 127892 first 200 results atrepparttar 127893 current "official" MSN search and wasn't inrepparttar 127894 mood to click through any more results pages to find it.

SEO - Yes or No?

Written by Jer Strausser

Anybody who's anybody online knows exactly whatrepparttar popular term "SEO" stands for. It is an abbreviation forrepparttar 127866 hot business of "search engine optimisation". Yeah, that's a mouth full, so now you can see whyrepparttar 127867 letters SEO are far better to use.

My interest to write this article was spurred by a piece of spam email that I had recieved earlier inrepparttar 127868 day. It was from a company that was claiming to help me build my "link popularity" by buying link packages off of them.

The email was actually well written, and it definately gained my interest enough that I figured I would check it out. There were even 3 testimonials that sounded like this was THEE place to be if you wanted top search engine rankings.

Upon visitingrepparttar 127869 site, which was nicely designed, and very professional looking, I started to "play". Within less than 5 minutes I abruptly leftrepparttar 127870 site, and will never go back....WHY?

Well, let me explain;

If you are ever contemplating paying somebody big bucks to do SEO work for you, there are few real easy tests you can run to determine if they are even worthy of you giving themrepparttar 127871 time of day. These are so easy, a 10 year old can do them, and they can save you a bundle!

You will needrepparttar 127872 Google Toolbar installed for these tests! Go to and download it for free. It only takes a few minutes to install.

The first thing I did was enteredrepparttar 127873 URL of their website in my browser in 2 different formats. One withrepparttar 127874 www, and one without. The reason I do this, is because there are many sites out there that have different Google PR values with or withoutrepparttar 127875 www. This is simply determined on how they promote and link their site. If I am losing you here, let me show you what I mean;

'' may show a different Google PR rating than just '' I have seen sites that have a PR7 for just '', and have a PR 0 for ''. It's no big deal to you as an end user. All you are doing is looking to see ifrepparttar 127876 site has any PR at all. Inrepparttar 127877 case ofrepparttar 127878 SEO business in question, it was a big fat ZERO in both cases. Imagine that, an SEO bsuiness that doesn't even have any PR...hmmmmm

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