New Consumer Service Recruiting Agents Across US Written by Rene Kiehl
StateSide Pages, combination listings and online gaming service, is to begin recruiting agents to roll out listings across country. Individuals and companies are currently being sought to take service to businesses in their region.
StateSide Pages offers visitors traditional mix of online games – card, puzzle, slot, word etc, but will combine these with comprehensive listings database, both via prize fund and through use of geographic visibility and inclusion within game operations (such as clue hunts and themed activities). By combining two, multi-million gaming community will have a strong incentive to utilise StateSide Pages’ listings.
Storytelling - The Great Motivator of PeopleWritten by Eileen McDargh, CSP, CPAE
In a data-driven world, facts and figures are order of day in sales calls, employee meetings, board rooms, and political assemblies. Traditionally, when a person is trying to convince someone else to do something they use logic of benefits and features - long sacred domain of anyone in sales.
And they are missing boat.
What truly moves us as human beings, what prompts us into action, is emotion. Imagination is conduit of emotion and well-crafted storytelling carries imagination.
Consider this story:
You place your hand on top of your head, only to feel sun radiate from your scalp. Sweat trickles down your back and once ironed shirt clings to your sides. The pavement roasts your feet even through your thick-soled shoes. You've been walking for a 45 minutes, trying to find office where you are scheduled to make a sales call. Suddenly, a swoosh of cold air swirls at your side as a young couple comes charging out of an ice cream parlor, licking swirls of raspberry and vanilla perched in a sugar cone…
I'll bet you're ready for some ice cream!
What engaged you was reliving of a common experience. I didn't need to itemize benefits of cooling off or list features of ice cream and this particular store. You were drawn in by your imagination. Facts tell. Emotion sells. You imagined how you would win over odds of heat by taking a break for ice cream.
We follow leaders who capture us by stories that draw us in and give us purpose for being part of company. We buy products when we see or read of human experience with that product. (Remember Maytag Man?) And we accept call to action if we hear a compelling story about triumph over odds. Think about solicitation letters you get from non-profits. They are often stories of individuals who suffered greatly until non-profit's "product" allowed them to regain a semblance of their life.