Neutralizing objections is easier than it sounds. Most of your prospect's objections to buying fall into 1 of only 3 categories. Let's look at these 3 categories of objections ...and some proven tactics you can use to neutralize them.

1. THE MONEY OBJECTION

Most of your prospects have (or can get) money to buy what you're selling. But they have a money objection. Some think your price is too high. Others believe they can get a better value from a competitor.

You don't have to reduce your price to neutralize these Money Objections. Here are 2 proven tactics that work for any business.

Enhance perceived value of your product or service. For example, some businesses include with each sale a manual, CD or downloadable e-Book crammed with information related to using their product or service.

Another effective tactic is to promote yourself or your company as a "Specialist" catering to special needs of a narrowly defined targeted market. Prospects feel comfortable when buying from somebody who thoroughly understands them and their unique needs. They want to do business with you -- even if you don't offer lowest price.

Here's a simple 3-step process you can follow to develop yourself into a specialist:

Step 1: Divide your primary market into several more narrowly defined specialty markets.

Step 2: Learn everything you can about prospects in each new specialty market ...and about how your product or service meets their special needs.

Step 3: Customize your sales message to appeal directly to special interests and unique circumstances of prospects in each specialty market.

2. Give a percentage of your profits to a cause your customers would like. It could be a charity, school, environmental improvements, etc.

3. Take harsh criticism right way and improve your online business. Don't get down in dumps, improve situation so it doesn't happen again.

4. Try bartering before you buy services, supplies and equipment for your business. You can use extra money you save on advertising your business.