The best place for your business to be positioned is to be business on tips of tongues of people asked to make referral.

THE 300 RULE

Preachers, funeral directors and people in a few other professions have learned "the 300 rule" through their own personal experience.

"The 300 rule" states that average person knows 300 people on a friendly level. Wedding planners tend to make reservations for 300 guests. Funeral directors tend to need to make room for 300 mourners. You get idea.

DOODLING WITH CIRCLES OF INFLUENCE

Imagine your circle of friends, family and acquaintances, a.k.a. your circle of influence. Now, draw your circle of influence as a circle on a blank piece of paper.

Next, contemplate people in your parents' circle of influence. Some people who know your parents also know you. Therefore, you will share some influence with people your folks know. Now draw your parents' circle of influence on your piece of paper.

Your circle and your parents' circle will intersect in one area, although larger majority of two circles will not intersect. If you are like most people, two circles on your page at this point looks very similar to MasterCard logo.

Now imagine drawing a page full of intersecting circles, each circle representing circle of influence of people who are within your own circle of influence. Imagine trying to encapsulate an accurate rendering of where your circle and circle of your friends will actually intersect.

Some circles will share a large area of space, while others will barely cover one another.

D = Decision The decision to succeed at building a lucrative home business must be a firm commitment, a fiery yearning in your soul that you ARE going to do this. A flimsy “Oh, we’ll see how it goes” attitude won’t get you where you want to go. Sorry. It’s best that you know this upfront.

I = Integrity You must relate on a mutually beneficial plane with rest of world. If you think you can make good by foisting a cheap bill of goods onto unsuspecting customers, you’re wrong. You might make a few quick sales, but your success will be short-lived and your ruined reputation might never recover.

S = Sincerity Do you really believe that your product is worth it? Are you really concerned about helping people you do business with or are you just trying to “take their money and run?” I know there are people out there like that because I’ve been victim of a few of them! Those unfortunate experiences taught me that I certainly don’t ever want to be like one of greedy bunch.

C = Concentration It is far better to concentrate your efforts on a single home business program. Some people try to get their fingers into a few different pies, hoping to speed up their inflow of cash, and results are disastrous. I know of one guy who wanted to deal in an arsenal of products so that he could “always sell something to somebody.” He had one company for diet pills, another for legal services and yet another for software programs. He figured he had all bases covered. Well, I don’t guess I need to tell you that he ended up selling “nothing to nobody” and he lost a bundle of money besides.

I = Inspiration Where do you get yours from? Do you find quiet time for yourself? An occasional mental vacation is helpful, too. It’s so important to visualize our desired aims, to keep our goals lively in our imagination. Do you have a network of people to stimulate you, people who can provide information, encouragement and insight when you are tapped dry? It’s a sad and lonely road if you’re trying to do it alone. Thank goodness it’s not necessary.