Network marketingWritten by Krishnaveni
When a person knows and knows not that he knows. Teach him. When a person knows and knows that he knows. Follow him. I have read a lot about Network Marketing and MLM and I have learnt a few things which you might like to know. And one thing that I know for sure is that network marketing sells. If you have been in business and your business has turned you into a small tipper, we all know why. The cash flows only in one direction...OUT. For those for whom cash flows IN, secret is that they never stop trying, learning and marketing. "The majority of men meet with failure because of their lack of persistence in creating new plans to take place of those which fail." Napoleon Hill Internet marketing is a very vast arena. You could sell any concept using most effective method, Network marketing. What is Network marketing? Celine lives in an apartment complex and Tim is looking for a house on lease. Celine recommends her complex to her friend and earns a referral bonus. Tim has a girlfriend, who is also looking for a place. He makes $400 too. The apartment complex is being marketed simply through word-of-mouth. This is network marketing. Now you know that selling is possible. But hamleton question is to sell or not to sell? And if you sell, then what do you sell? I could give you some good tips on selling. ·Sell something which nobody else sells. ·Sell something in a way which nobody else has thought of. ·Sell something which you are convinced will sell. ·Sell something. Let us now come to riddle of day! How to make a sale? Here again I have some knowledge to share with you. To make a successful sale, learn six C's - Crystallization, Confidence, Commitment, Consistency, Clarity, and last but not least, Customer. Crystallization - Set a small goal. Make a plan to achieve it. Work real hard and implement your plan. That is crystallization. A customer will never walk through your door....unless you are a Burger King or Dunkin Donuts. For getting a prospective lead, you need to make call. You have to believe in your product in order to make a customer believe you. And when he/she believes you, they will be ready to invest time and money in your business.
| | Is your marketing strategy working - tell-tail signs to consider.Written by Frank Williams
Many companies are struggling these days. The economy is tough, global competition is a fact, and technology tends to obsolete products in months, sometimes in weeks. Your marketing strategy is more important today than ever. Making it work and knowing when to tack is important. How is a firm to cope? Global Marketing, Inc. sees too many companies living on a false hope that tomorrow will bring a turn around. Let's give our plans another quarter is heard too often in marketing meetings. Today's environment won't allow this ‘wait-and-see' approach. Fast-changing customer dynamics, unseen or not noticed competition, poorly executed market launch (read: bad hand-off to sales force), and lack of objective measurements all contribute to failure of even best thought out strategy. Understanding how well your marketing program is meeting its objectives is vital to making timely corrections and enhancements. So how do you know if your marketing strategy is working? Most senior marketing people intuitively know whether their plans are working or not. For pragmatically challenged consider this quick checklist: ► Excessive and constant discounts - first sign your firm and therefore, marketing strategy is in trouble is when your sales force must constantly reduce prices to get orders or retain accounts. I'm not talking about competitive pricing or meet-comp conditions. These will exist in best of marketing strategies. I am talking about special discounts offered on a constant basis. I am talking about your customer base only purchasing after they receive additional discount consideration because they know they are coming. I am talking about specials of month, that turn into specials of week that turn into specials of day to meet sales objectives. If price is only weapon your sales force has, your marketing strategy is not working. ► Low or poor lead generation - Marketing creates opportunity for sales force. Prompt qualification, follow-up and closure of these opportunities is task for sales people. If firm's lead generating engine creates a small amount of leads or these leads have a poor ‘opportunity-factor' for a sale, then your marketing strategy is not working. Too often marketing folks ignore feedback from sales force on leads. Don't blame sales folks. Find out why leads are not creating sales opportunity and fix it.
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