Net companies will have to reach a broader market to surviveWritten by Tina Bhole
Only 6% of world's population is actually online which includes email facility only, or; web presence AND email facility combined. Amazingly enough though, only 0.16% of worlds population are advanced, with ability to establish their own web presence. If Internet use remains this minimal then results will remain minimal, not a good plan for this new medium's survival. Internet technology companies have turned in on them selves they are so focused on introverted growth that they have missed real opportunities. Managements are chasing growth rates based on last years sales, looking to past where looking to future and at present would be more use. The technology industry needs to employ more realistic goals, such as: "How do we get more of worlds population to use Internet specific devices?". Internet Technology companies should take notice of how many people are using their products as a percentage of Global population. Technology companies would do better to set a goal for themselves, for example, to get 20% of worlds population connected to Internet within next 10 years. The result would be a larger market to trade in, with greater business opportunities. Internet related technology companies may wonder why Internet presence percentage is so low. These may be few of present barriers: Too much complexity in new innovative programs, Systems and networks are too slow, maybe still in hands of non-fully Internet sympathetic telecommunications and media companies, Software, systems, programs and applications don't fully work; released too early with too many bugs, Data is at risk of being lost, stolen or corrupted with no real guarantee of safety, International financial barriers still preventing real trade; banks and other financial institutions will not get off "side-lines" and help, preferring to wait and watch. Can tech companies understand that there is no point in adding new features and functions to pre-existing bugged applications, just to satisfy 6% of worlds population. If they were asked, it is likely 6% would prefer better first versions, ensuring confidence in products, applications and networks; with results being that more people will feel comfortable using Internet.
| | The Myth-sterious Internet, still a baby after all this timeWritten by Tina Bhole
If you're like most people out there you probably think that Internet, in its apparent prominence, is taking over world, that is, if it hasn't already. I mean, who writes letters anymore now that e-mail is way of world; who uses yellow pages when search engines give a whole new meaning to ‘let your fingers do walking'; and who leaves house when Internet literally puts world at your fingertips, right? WRONG!!! Despite apparent stranglehold Internet has on world's everyday functioning, here is a compilation of some conclusions that are sure to shock you.Internet Stats reveal that a staggering 93.9 % of world's population is NOT affiliated with Internet in any way shape or form!!!!! This is surely NOT what Internet Media machine would have you believe. Take a closer look at statistics and things get even more interesting. Of 374.9 million or 6.1% of world's population that have Internet access, one third are not even online, browsing, if you may. It is 4.1% of world's population that are actually using Internet - pretty shocking I know. Let's break it down even further. As Internet can serve many purposes, people obviously use it for various reasons and are at different levels of proficiency. The first group of people, constituting 3.84% of world's population, is those mainly concerned with promotion and communication side of Internet. These people use Net primarily for e-mailing, web browsing, discussion, newsgroups and online chat; they may even have their own email E-zine. The next level up, those constituting 5.84% of world's population, are people that utilize services such as online shopping; can just use a website wizard; and put up information.
|
