Desperately needing a break, I went outside to sit on patio. As I was sitting there, I asked myself, "Why am I doing this? Why am I spending 10-12 hours in front of computer?"

Asking myself those questions caused other ones to flood into my mind. First they were:

- When was last time I sat outside and just listened to summer night sounds? - When was last time I read a book for pleasure and not to learn something? - When was last time I called my best friend just to chat? - When was last time I REALLY listened to what my husband was saying… when my mind was not working on headlines/ad copy? - When was last time I went to dinner and a movie with my husband? - Do I really need to get up at 4 a.m.?

Then those questions led to THESE questions:

Where do you advertise? Links, FFA's, Classified ads, opt-in email, news groups, message boards, search engines? All of them are limited in how many characters you can use. In ocean of ads, you have to grab viewers attention, then make them click.

Grabbing there attention does not mean SHOUTING! Viewers tend to see all CAPs as spam. Better to use spacing to grab initial attention. Example:

[Subject] Make Money Under One Plan!! this is HOT see what you think Internet Spy Kit!!! Kill Your Credit Card Debt! Bologna Sandwiches... Opportunity Triple your Income/ 1 Million Emails Retire Working at Home!!

Some use a trick with characters to try to get you to see them. I don't mind this is it is not used to extreme.

[Subject] Make Money Under One Plan!! this is HOT see what you think Internet Spy Kit!!! Kill Your Credit Card Debt! >>>Bologna Sandwiches<<< Opportunity Triple your Income/ 1 Million Emails Retire Working at Home!!

You'll notice I used another trick for attention getting. Getting to meat of matter, don't you want to find out why someone would have a link about bologna sandwiches? Be careful with this one though. If you use it in an email campaign, it better be humorous or about bologna sandwiches, or your email recipients may call it spam.

[Body] "...with 45 easy payments of $499.99, you'll still be able to afford bologna sandwiches."

That might be hard to stomach. Usually a question that needs to be answered is good for a headline. You have to read email or click link to get answer.

[Subject] "How do you get to Carnegie Hall?"

[Body] "Practice!"

In a banner advertising campaign, where I'm actually using a button, I have been getting a good response using very simple text. "Webtools" is text and button is sent to a specific audience of webmasters.