Then you might want to pay attention to what I learned this week.
I learned, for about zillionth time in my life, that I am "average". Oh, how I hate to fit in that category. But, if you are a publisher or writer, you are probably trying to reach Mr. or Ms. Average.
I got lumped into "average" this time because I don't read your ezine. Nope, I really don't.
I get hundreds of ezines a week. And I have a life! I actually feel much better about myself having learned that average email reader "reads" just as I do.
The average reader just scans your ezine or wonderful article looking for something of interest to him or her.
I know a lot of us put hard work in to what we write so it makes me feel bad that I have this habit. But, considering volume of emails I receive in a day, it's a matter of self preservation for me.
In order to assuage my guilt trip and do my penance, I wrote this article to tell you what slows MY warp speed scan down to click speed.
1. White space. Lots of white space gives my eyes a chance to refocus again. When I see line after line of type, old brain just really seems to shift into high gear. Short sentences. Short paragraphs.