Need a SEM Strategy? You Have Nothing to Lose but Your Web Business

Written by David Howlett

Just over a year ago I was speaking at a seminar for small business website Owner’s and part of my presentation coveredrepparttar subject of trying to make sense ofrepparttar 128283 website server logs. I talked about how Google was dominatingrepparttar 128284 referrals, how to make use ofrepparttar 128285 keywords inrepparttar 128286 logs andrepparttar 128287 importance of links.

Atrepparttar 128288 end ofrepparttar 128289 seminar a lady walked over and started to tell me aboutrepparttar 128290 thousand of visitors her search engine marketing (SEM) company was driving to her website. She even had a copy ofrepparttar 128291 sites web log report for me to look at.

Short of time and trying to clear up afterrepparttar 128292 event I glanced overrepparttar 128293 report, before handing it back praising her for her success. It was only onrepparttar 128294 drive home that I thought there was something odd about it. The visitor numbers were certainly impressive, butrepparttar 128295 average stay was counted in seconds andrepparttar 128296 referrals consisted of Google and many other sites but few other search engines.

I’ve been reminded of this conversation several times recently while visiting clients andrepparttar 128297 subject comes up of how effectively their search engine marketing company is helping them. Again visitor numbers are inrepparttar 128298 thousands butrepparttar 128299 web logs tellrepparttar 128300 same story of very short visits, with few search engines but many linking sites as referrals. Far more worrying isrepparttar 128301 website Owner's tales of struggling to convent even a fraction of these visitors into paying customers.

So what’s going on? Is this yet another example of unscrupulous SEM specialists ripping off website Owner's? Unfortunatelyrepparttar 128302 issue is not that simple. Part ofrepparttar 128303 problem lies withrepparttar 128304 Owner’s ofrepparttar 128305 website’s themselves: they’re paying good money forrepparttar 128306 service and they want results. Currently most of them see success as a numbers game and don’t fully understandrepparttar 128307 difference between focused visitors interested in their products and someone who stumbled onrepparttar 128308 site for any number of reasons.

So if its numbersrepparttar 128309 customers want there are plenty of SEM companies who will give them just that. They set-up or join multi-linked referral sites pointing torepparttar 128310 target website. Then they promoterepparttar 128311 links they’ve made and sit back and wait for Google to raterepparttar 128312 site with its PageRank system.

And, up to now anyway it’s worked. When Google started, SEM specialists quickly discoveredrepparttar 128313 PageRank system can be manipulated to get results and they’ve been refining their techniques ever since.

Are you using both sides of the GoogleCoin?

Written by Jason Hulott

By now most of you realise that Google can give our websitesrepparttar ability to appear within their results pages using a Pay Per Click model (PPC).

This is called Google Adwords

Hopefully, you will also be aware that that Google offers website ownersrepparttar 128282 ability to display these PPC results on their own websites.

For this privilege, Google will payrepparttar 128283 website owner a share ofrepparttar 128284 PPC revenue earnt from any click throughs onrepparttar 128285 results displayed on their website.

This is called Google Adsense

So there you have both sides ofrepparttar 128286 Google coin.

On one side,repparttar 128287 ability to drive low cost targeted traffic and onrepparttar 128288 other side,repparttar 128289 ability to generate revenue from your existing traffic.

You'd think that wasrepparttar 128290 end of it but really it is onlyrepparttar 128291 beginning.

Heads or Tails? Heads it is….

Let's look at Adwords

There are those that think…

…write your ad, pays your money and away you go.

Which to 80% ofrepparttar 128292 people using Adwords, this seems to work OK for them. Remember I said OK!

Forrepparttar 128293 other 20% , these guys and gals, are testing, changing, innovating and working Google as hard as they can.

One such character is Chris Carpenter , whose GoogleCash is pioneering inrepparttar 128294 way that he works Google and now lets other work Google just as hard.

"Like Bruce Lee taught usrepparttar 128295 art of fighting without fighting, Chris Carpenter shows usrepparttar 128296 art of website revenue generation without a website!"

Chris has shown examples of Adwords campaigns that cost cents to set up but pay dollars in commissions. None of my current investments give me such a high ROI.

I have tried my hand at it and I am currently making around $4000 per month just from this one product. I am only spending $250 on Adwords to get this return.

Why not have a look at Google Cash yourself.

Tails you win!

Secondly, while most people just cut and paste Adsense code into allrepparttar 128297 pages of their site, they just leave it at that thinking job done!

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