At end of seminar a lady walked over and started to tell me about thousand of visitors her search engine marketing (SEM) company was driving to her website. She even had a copy of sites web log report for me to look at.

Short of time and trying to clear up after event I glanced over report, before handing it back praising her for her success. It was only on drive home that I thought there was something odd about it. The visitor numbers were certainly impressive, but average stay was counted in seconds and referrals consisted of Google and many other sites but few other search engines.

I’ve been reminded of this conversation several times recently while visiting clients and subject comes up of how effectively their search engine marketing company is helping them. Again visitor numbers are in thousands but web logs tell same story of very short visits, with few search engines but many linking sites as referrals. Far more worrying is website Owner's tales of struggling to convent even a fraction of these visitors into paying customers.

So what’s going on? Is this yet another example of unscrupulous SEM specialists ripping off website Owner's? Unfortunately issue is not that simple. Part of problem lies with Owner’s of website’s themselves: they’re paying good money for service and they want results. Currently most of them see success as a numbers game and don’t fully understand difference between focused visitors interested in their products and someone who stumbled on site for any number of reasons.

So if its numbers customers want there are plenty of SEM companies who will give them just that. They set-up or join multi-linked referral sites pointing to target website. Then they promote links they’ve made and sit back and wait for Google to rate site with its PageRank system.

This is called Google Adwords

Hopefully, you will also be aware that that Google offers website owners ability to display these PPC results on their own websites.

For this privilege, Google will pay website owner a share of PPC revenue earnt from any click throughs on results displayed on their website.

This is called Google Adsense

So there you have both sides of Google coin.

On one side, ability to drive low cost targeted traffic and on other side, ability to generate revenue from your existing traffic.

You'd think that was end of it but really it is only beginning.

Heads or Tails? Heads it is….

Let's look at Adwords

There are those that think…

…write your ad, pays your money and away you go.

Which to 80% of people using Adwords, this seems to work OK for them. Remember I said OK!

For other 20% , these guys and gals, are testing, changing, innovating and working Google as hard as they can.

One such character is Chris Carpenter , whose GoogleCash is pioneering in way that he works Google and now lets other work Google just as hard.

"Like Bruce Lee taught us art of fighting without fighting, Chris Carpenter shows us art of website revenue generation without a website!"

Chris has shown examples of Adwords campaigns that cost cents to set up but pay dollars in commissions. None of my current investments give me such a high ROI.

I have tried my hand at it and I am currently making around $4000 per month just from this one product. I am only spending $250 on Adwords to get this return.

Why not have a look at Google Cash yourself.

http://www.j2-squared.com/google-cash-book-review.htm

Tails you win!