In past 6 months, a new form of Books has grown in popularity on Internet: EBooks. An EBook is simply an Electronic Book distributed via download in Windows, Macintosh, or Palm Pilot file formats. With widespread acceptance of EBooks, savvy marketers are finding that there is even more opportunity in this area than was first thought.
Creating your own EBooks is not time consuming or expensive but they must be well thought out before they are put on market for sale or download.
First, decide what purpose of your EBook is. 1. Will it be in an advetorial format? The editorial feel of this approach is beneficial for drawing more attention and traffic to a specific website, product or service.
2. Will it be a how-to manual that teaches reader about something specific? This approach is flexible because you can give it away free as a traffic generator, or if it is comprehensive enough you can actually sell it as a product.
3. Will it be a full fledged book that you will sell? This is becoming more and more popular in online publishing world because it is relatively quick to create and there is very little cost. We suggest that you also make a free advetorial to promote full EBook if you go this route.
Once you have decided how your EBook fits into your business plans, you then must decide on topic. The topic should always relate to your website content or business area of expertise. This will make your EBook more credible and will enhance chances of generating site traffic or sales from those that read your EBook.
Almost any area of expertise can be utilized successfully in an EBook. If your area of expertise is Real Estate, your EBook could contain information on hidden finance secrets, or things to beware of when looking for a new home. If your website is about Japanese tourism, your EBook could contain best and worst night clubs to visit while in Japan. The list of ideas can go on for pages, but you get general idea. Write what you know and your EBook will be downloaded by people that want that information. This gives you a very targeted audience and increases your chances of selling products or services to them.