Navigating Advertising Avenues

Written by Ryan Hoback

Advertising & Public Relations

Navigating Advertising Avenues

By Ryan M. Hoback, Motivated Entrepreneur Incubation & Consulting

So we are sitting at a large round table with a mess of scribbled notes, thoughts, ideas, and we are not sure where to go next. We are ready to develop a plan or at least a rough scheme and move forward. So what isrepparttar message we are trying to get across to our target customer base? What is our advertising attraction?

We need to first sit down and discuss what our budget for this particular project or department will be. Once we develop a budget forrepparttar 140399 plan, we can start to develop a message aroundrepparttar 140400 mediums that will be using to deliver it through. There are numerous forms of advertising media we can use, such as;

(Direct Mail, Public Relations Promotions, Display Advertising, Directories, Brochures/Flyers, Door to Door Leaflets, Transit Ads, Internet, T.V. Radio, Cinema, Exhibitions, Trade Shows)

Once we have decidedrepparttar 140401 types of advertising we will use, we need to look at what type of customer would we like our ad to solicit. There are two modes that our customers shopping habits can be classified as, transactional and relational. Transactional customers focus on today’s transaction and they fear paying more than they should have. They are very research oriented and they enjoy comparing and negotiating. Atrepparttar 140402 same time these costumers are great for word-of-mouth advertising. Relational customers think of today as a beginning to allrepparttar 140403 transactions to follow. Their fears are of not of makingrepparttar 140404 right choice; they do not enjoy negotiation and competition. These customers consider their time to be crucial and they become great return customers when they are satisfied with something.

Where is your website? Why is it invisible? We can help you be seen.

Written by malcolm james pugh

The Questions

Its amazing how many businesses have spent good money on website design and still are getting little or no return on this investment. Try answering these simple questions.

How much have you spent on you website? Maybe £5,000 ($10,000) or have you gone forrepparttar all singing all dancing £15,000 ($30,000) site with animated pictures, frames and rolling pages. Butrepparttar 140398 question remains - what business benefit are you deriving from your site?

How much more business are you getting because you have your website? Can you quantify and trackrepparttar 140399 incremental business you have received forrepparttar 140400 investment you have made.

When you search on what you consider a key word or phrase associated withrepparttar 140401 products/services that you provide, where does your site appear inrepparttar 140402 page rankings? Try Google, MSN and Yahoo, and try and find your site. If you are not onrepparttar 140403 first page, ask yourselfrepparttar 140404 question - how many people searching for my key word/phrase will bother going torepparttar 140405 second page of results?

.Now look atrepparttar 140406 companies that are getting a high position inrepparttar 140407 results - do you know why this is? These organisations are your key competitors and are taking business off you every day ofrepparttar 140408 week, in fact its 24/7 becauserepparttar 140409 net is always available acrossrepparttar 140410 globe. The Answers

The answer to this problem is quite simple. You have paid for someone to design a pretty website, not get you ontorepparttar 140411 first page ofrepparttar 140412 results page. But its even worse than that, some ofrepparttar 140413 techniques they have used to make your site look nice may actually reduce your ability to be seen. Yes, that's right you have paid good money to become anonymous to your customers!

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