NOT MAKING ANY MONEY? PUT YOUR MARKETING IN THE HANDS OF THE EXPERTS!Written by Stefan Everaet
Literally thousands of people venture out into world of online business every week. These businesses come in many shapes and sizes, but they all have one thing in common: failure rates.A whopping 90% of all would-be online money-makers never do make a profit. They invest their time, their creativity, and worst of all, their hard-earned money in business ventures and opportunities that never make them a single cent. Perhaps most discouraging part about all this is that these people don't even know why they are failing. Let me tell you a little-known secret that everyone needs to know. The reason why 90% of us aren't making any money, despite all our hard work, is that we just aren't cut out for marketing. It's not our fault, and it's not because we're not smart or don't work hard enough. You see, we've been told all along that ANYONE can succeed online, and then we expect that to be true. In reality, however, real marketers are a rare breed... a breed who possesses gift of persuasion, snappy writing, and basically talking people out of their money. These people are few and far between, which is why successful salespeople are among highest paid on earth. So, what can you do to become one of these rare specimens? Sadly, nothing. Can you learn to become a successful marketer? Probably not. Unless you naturally possess "marketing gene," and have best luck in world, you probably won't find real success online as long as you're trying to do marketing yourself. Now, what I just said is key: "as long as you're trying to do marketing yourself." There are plenty of marketing experts out there, real gurus, who know what they're doing and THRIVE on it. Why not elicit their help? If you think you can't afford to hire an expert, you're wrong. After all, if they're going to help you make money, you'll already be one step ahead of where you are. Many of them are looking to team up with people just like you, because they know they stand to make money if they help you out. They love what they do, and they need you just as much as you need them. Many have set up networks where they partner with you, automate your campaign, and simply take a commission of everyone else that signs up. It's simple, and it works. Why not simplify things for yourself AND make a profit? For more information about automating YOUR marketing efforts, contact info@thegideonnetwork.com or see http://www.linkcounter.com/go.php?linkid=160187 by Stefan Everaet http://www.linkcounter.com/go.php?linkid=160187
| | How To Use Cheap, Effective Postcards To Market Your Business, Organization, or IdeaWritten by Ron Sathoff and Kevin Nunley
Your marketing needs two advantages to succeed. It must get attention and it needs to be cheap enough to fit your budget over long haul. Marketing that blends in with ads around it or is too expensive to do more than a few times will get you into trouble fast.Postcards carry day on both points. Because a postcard doesn't need an envelope, your message has a head start when grabbing attention. Today's bright, full color postcards practically jump out of your prospect's stack of mail. Postcards are far cheaper than regular mail. They compare in price to opt-in email. And you can make small, targeted postcard campaigns that bring results of an expensive print or broadcast campaign. First, figure out what you want to achieve with your postcard. Are you looking for leads? Do you need to get more people into your store or to your web site? Are you trying to boost sales of a featured product or service? Your postcard's main message needs to be simple and direct. Create a sentence or two that zeros in on your main objective. If you want your postcard to get people to do more than one thing, consider sending a series of postcards. Each card can concentrate on motivating readers to do a single task. For example, Mary's antique store might first send a postcard to addresses in an upscale neighborhood letting people know her store is open for business. Next she might want to send a postcard that focuses on a single item or line. Notice we didn't just say Mary mailed her postcard. She mailed them to "an upscale neighborhood." Mary focuses her marketing budget on a specific audience that she feels is highly likely to buy. Targeting like this can increase response by 60 percent. When you target consumers, consider these ways of categorizing your audience: where they are located, what they do for a living, family size, income range, ages, men or women, how much education they have, and lifestyle they embrace. Targeting a business is a bit different. Business-to-business audiences can be classified according to industry, wholesalers vs. retailers, number of employees and annual sales, and industry groups they may belong to. You can also target to past customers. Target one mailing to people who buy often. Have a different postcard go to customers who buy less frequently or haven't purchased in a while. Unhappy or one-time customers could comprise a third and fourth list. Building your own house address list will be invaluable.
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