Written by Tony Woodcock

Every once in a while an idea comes along that makes life easier and makes business more profitable. The personal computer andrepparttar Internet are examples. But sometimesrepparttar 127481 idea is so SIMPLE that we collectively say, why didn't I think of that?

There is a TREND developing that will changerepparttar 127482 way you buy and sell. In one way, it's as new and fresh asrepparttar 127483 Net itself. In another way, it's as old asrepparttar 127484 hills. Interested in getting more customers? Read on.

Quickly, how much is $57 times 36? Did you need a calculator?

If you did, and most do, you have just witnessedrepparttar 127485 POWER of selling by subscription. It gets it's roots from selling over time (how many credit cards do you carry?) a concept we are familiar with. The TWIST on subscription selling is thatrepparttar 127486 client can CANCEL AT ANYTIME and receives updates for free.

How much more likely would you be to buy a new car, boat or house if you hadrepparttar 127487 FREEDOM to cancel and always hadrepparttar 127488 newest model? Cellular companies caught on a year or so ago that people DON'T LIKE CONTRACTS. So they maderepparttar 127489 adjustment and sales went throughrepparttar 127490 roof.


Selling by subscription is sweepingrepparttar 127491 web. Giant software companies (yep, you know who I mean) are starting to tout their "software as service" ideas. How will that work?


Written by Dan Brown

Business onrepparttar Net is a fast paced proposition. Net entrepreneurs are looking forrepparttar 127480 edge that will take their business torepparttar 127481 next level. Who doesn't want more business, right? Here's a simple yet POWERFUL idea for increasing your income.

As business people we look at many propositions that will help us take that next, much desired growth step. We hear that we must "brand" ourselves and be easy to do business with. The list of ideas goes on and on.


Many people overlook how hard (and expensive) it is to create a new customer. Yet, we focus most of our time and energy in just this area, thinking that if we just could get more customers we would achieve our goals. But what about getting more OUT OF your customers?

If you have been around for a while you have a customer list.

That list is GOLD. Please understand that I am NOT talking about renting out your customer list of email addresses.

What I AM talking about it approaching those customers, who know you and trust you already, with a totally new and different product.

Why should we limit ourselves to selling only one type of product or service when by adding an additional item to our current offerings we can TAKE ADVANTAGE ofrepparttar 127482 relationship that exists now? Will your customers resent this move?

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