NEWS OR SNOOZE: Will Your Press Release be a Doosie or a Dud?

Written by Meredith Pond

A press release can be an effective weapon inrepparttar fight for media and public attention. In fact, many businesspeople don't even think twice before writing or ordering a press release, correctly assuming that a release can providerepparttar 101154 necessary publicity to boost sales.

As much as a well-written press release can do for your image, you need to be sure that your business or product is appropriate for a release. Believe it or not, a press release that isn't truly newsworthy can easily end up sounding like a sales pitch, which can do irreparable damage to your company's image.

A press release should make an announcement about a new product or service, an event, or a change inrepparttar 101155 way a product or service is marketed. If your company has changed management, released or upgraded a product, or is staging an important event, you have material for a solid release.

Also, any little-known business or service can make a good release if it servesrepparttar 101156 needs ofrepparttar 101157 public in an interesting way. For example, I just wrote a release for a gentleman who provides a service that allows homeowners to pay off their mortgages years sooner, without making larger payments or refinancing their current loans. With mortgage rates falling andrepparttar 101158 real estate market picking up, that kind of material made a very good release.

So, a story that surrounds current events and peaks public interest usually makes good release material. Now, let's talk about what doesn't.

If your business is, for example, an MLM that hundreds of other people are taking part in and marketing on their own, chances are thatrepparttar 101159 media has already heard about it and won't pick up your story. I'm not saying that MLMs are automatic losers inrepparttar 101160 media department, because a brand-new or extremely unique program may still be newsworthy. In most cases, however, people trying to market an MLM should rely mainly on classified ads or informative articles that dance around their business, then revealrepparttar 101161 contact information atrepparttar 101162 end.

10 Ways To Sell Your Ad Space Like Crazy!

Written by Larry Dotson

1. Give your customers a discount when they spend over a certain dollar amount for ad space. You can also apply this tip torepparttar amount of ads they buy.

2. Offer your customers a free bonus for renewing their ad order. It could be an ebook, special report, online ultility, etc.

3. Sell advertsing space between your content. You just break an article in half and insertrepparttar 101153 banner or classified ad between it.

4. Write content that's tailor made to mention and relate torepparttar 101154 product your customers are advertising. This is more work but, you'll sell alot of ads.

5. Tell your customers when they buy an ad you'll also add it to your free ebook and message board for free.

6. Offer to endorserepparttar 101155 product your customers are advertsing before or after their ad. In all honesty, you would have try outrepparttar 101156 product first.

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