My great granddaughter said I was too old to learn to use a computer. The trouble with younger generation is that, they think that just because you are getting old, you are also becoming stupid. At seventy three I suppose I do seem ancient to a twelve year old. Never mind. I decided to show them by example. A second hand computer and an old Epson printer cost me £200.00. Evening classes on how to use internet were free to oldies like me.

I soon had myself set up with ‘Freeserve’ with my very own email address. They call themselves Wannadoo now.

It was not long before I was getting e-mails from hundreds of people and companies that I had never heard of before. I learned my lesson regarding junk mail. I changed my email account and started all over again.

There was an affiliate program that looked interesting. I kept on getting references to it from various sources. The idea of earning a little extra money to boost my pension was very appealing.

I took plunge and signed up. They gave me a ready set up web page with everything controlled from home base. All that I had to do was to advertise program and money would come pouring in. (What a hope.)

Two months went by with no income. Just outgoings. It was then that I discovered a book called ’30 Days to success.’ By Stone Evans. (You can get it for free.) This is one man who knows what he is talking about. It showed me exactly where I was going wrong.

These are very important questions.

To make it work, it has to appeal to emotions. They have to make claims that inspire you to click on that ‘yes’ button. They inspire you with tales of what you could do with all that extra money. Clear all your debts. Pay off your mortgage. Take family on a trip to Disney land. All this would be possible if only you would press that button.

What they are doing is creating images in your minds. Images of a new lifestyle. Visions of relaxing on a tropical beach. Cruises on a luxury ocean liner. Explaining to your employer exactly where to put his job.

This is selling image. Not product. Selling fantasy. And it only cost $.xx.xx