Relationships, The Foundation of Your Network Marketing Business By Jenean Matthews
Most of us know if a building is not set on a firm foundation it will fall. The same can be said of your network marketing business. The relationship you establish with your downline is foundation of your business. You can have financing, a web site with all bells and whistles, and even great products or services to offer but if you fail to establish a relationship with your downline, your business will soon fall.
How do you establish a relationship? Keep in touch, or as we wrote when we signed yearbooks in school, K.I.T.
When a prospect visits your site for first time they are somewhat cautious, as they should be. Joining a network marketing opportunity is a big decision. So is experience of purchasing product or service company is offering. Are they going to get burned? Will product arrive on time, or will it arrive at all? What are you going to do with their personal information? How long will company be in business? These are all serious, legitimate questions. How can you make them feel at ease? K.I.T.
Despite all hesitation that goes into placing order and joining a network marketing opportunity, some people are willing to give your business a chance. Once order is placed and membership is established, always say thank you. Send an email thanking person for purchase and give a confirmation of order. Immediately contact new recruit and welcome them. Let them know you will be there to assist them and you appreciate their business.
Your network marketing business is just that, a business. In business world there are a variety of ways you can set up your business. You can be a sole proprietor. You work alone. You are sole decision maker for business. If this is type of business you're interested in, network marketing in not for you. Instead, network marketing is more like a partnership. You should have frame of mind that you are willing to work with others, take time for others and share ideas. No one should feel that they are in this alone. Your financial success is linked to success of your downline. The more prosperous they are, more prosperous you will be.
I'm not sure why this concept is so hard to get across in this industry. I have heard uplines refer to some of their downlines as deadbeats. They aren't producing so they get left behind. Soon they lose interest and start looking for "another" opportunity. Yes, there may be some that may not have a strong commitment to making business work but overall I believe there's a communication breakdown. If I tell you to meet me a Walmart and I fail to tell you which one, chances are we will not be going in same direction. If I tell you to meet me at my house and I assume you know directions, chances are it will take us a longer period of time to reach our goal. When there's proper communication everyone will have a set of instructions that will take them where they need to go. We have to make sure we are all on same level.