Myths on Top Search Engine Rankings & Link Popularity

Written by George Papazoglou

What urged me to write this enlightening article about top search engine rankings and link popularity, isrepparttar dodgy disorder and misinformation, when it comes to promoting a web site onrepparttar 128138 Internet.

Let's break down some myths that devastate your promotional efforts and eventually cut-throughrepparttar 128139 puff to ultimately... design search engine alluring web sites fast and effectively.

~~ Myth #1 ~~

You can achieve top search engine rankings with masses of doorway pages

Nothing could be as falsely as this way of thinking... you see, search engines have become so intelligent and refined, that this tactic of funneling them with masses of doorway pages, can actually demolish your promotional efforts and rankings.

Nowadays, search engines are for most webmasters, surprisingly sophisticated. Techniques that made use of "Doorway Page Generators" which create "instant content" and optimize tenths, even hundreds of keywords "onrepparttar 128140 fly", is a thing ofrepparttar 128141 past.

Most high-trafficked sites, if not all, are a derivative of well-linked and unique content. Another crucial factor to top search engine spots isrepparttar 128142 strategic structure of a web location and internal web page connectivity. Visualizerepparttar 128143 "perfect" web site structured just like a spider develops its' netting - it's so "symmetrical" and "connected" unlike a labyrinth.

~~ Myth #2 ~~

The More Links your Sites Receives,repparttar 128144 Betterrepparttar 128145 Search Engine Ranking...

Forget about exchanging links with numerous web sites, even in your industry. The latest trends on search engine marketing among webmasters today, is to extensively trading links and hosting a "links" page to boost link popularity... guess what...

Even 1, or 2 External Links are Ample to Rejoice Top Search Engine Rankings and Optimum Link Popularity!

Search engines are quick to recognize "artificially generated link popularity" due to link trading. However, savvy webmasters exchange unique content by forming joint ventures and strategically placing their links withinrepparttar 128146 text.

~~ Myth #3 ~~

Start an "Awards Program" to Boost Link Popularity and Search Engine Rankings

The only objective you'll achieve with an "Awards Program" is high-rankings for those keywords only. Webmasters who solely developed such schemes to elevate link popularity via "awards", never accomplished their obvious goal which was to receive targeted + quality traffic. Unless your site promotes awards, this technique is entirely obsolete when it goes to luring targeted and quality traffic.

~~ Myth #4 ~~

Posting to Forums and Guestbooks using a virtual "signature" will add to your Link Popularity

How To Boost Your Keyword Density On Your Web Site To Gain Top Positions At The Search Engines

Written by Rich Hamilton, Jr

Let's talk about what keyword density is and how to improve your keyword density on your web site. To improve your keyword density ratio there are three parts that we will need address.

Part 1: Content

When it comes torepparttar Search Engines content is king! Yes king! Search Engines want web sites that are rich in content. Content is words that are embedded in text on your web site. Your keyword density ratio is one ofrepparttar 128137 most important ingredients of getting good Search Engine rankings and influencesrepparttar 128138 Search Engines on how to rank your web site accordingly.

For those of you who are not sure what keyword density is and howrepparttar 128139 Search Engines use it to configure their ranking structure, let me explain. Keyword density isrepparttar 128140 total number of times your keywords appear withinrepparttar 128141 content of your web page, including text, hyper links, andrepparttar 128142 ALT tag of your images. I will explain each of them so you will have a clear understanding ofrepparttar 128143 principles. Your keyword density is measured by a simple mathematical formula that is used to configure your keyword density ratio.

To configure your keyword density ratio you must takerepparttar 128144 number of times a keyword appears inrepparttar 128145 content of your web site, divide it byrepparttar 128146 total number of words and that's your keyword density ratio. I will give you a quick example of keyword "Marketing":


The keyword "Marketing appears 47 times in text on your web page and if you have 315 words on your web page, your keyword density ratio would then be 15%.

Obviouslyrepparttar 128147 higher your keyword density is,repparttar 128148 greater influence you'll have gettingrepparttar 128149 Search Engines to give you a better ranking. Becareful though, you don't want to over repeatrepparttar 128150 same combination of words and/or sentences just to increase your keyword density. Your website could end up looking like a broken record.

Part 2: Hyper Links

How many times have you seen links that say "Click Here"? A lot huh! If you are currently using this type of linking or going to be linking, then you want to pay attention, because this is really important to your keyword density ratio. I am going to use my web site for these examples so that you can understand clearly.

Cont'd on page 2 ==> © 2005
Terms of Use