Let's break down some myths that devastate your promotional efforts and eventually cut-through puff to ultimately... design search engine alluring web sites fast and effectively.

~~ Myth #1 ~~

You can achieve top search engine rankings with masses of doorway pages

Nothing could be as falsely as this way of thinking... you see, search engines have become so intelligent and refined, that this tactic of funneling them with masses of doorway pages, can actually demolish your promotional efforts and rankings.

Nowadays, search engines are for most webmasters, surprisingly sophisticated. Techniques that made use of "Doorway Page Generators" which create "instant content" and optimize tenths, even hundreds of keywords "on fly", is a thing of past.

Most high-trafficked sites, if not all, are a derivative of well-linked and unique content. Another crucial factor to top search engine spots is strategic structure of a web location and internal web page connectivity. Visualize "perfect" web site structured just like a spider develops its' netting - it's so "symmetrical" and "connected" unlike a labyrinth.

~~ Myth #2 ~~

The More Links your Sites Receives, Better Search Engine Ranking...

Forget about exchanging links with numerous web sites, even in your industry. The latest trends on search engine marketing among webmasters today, is to extensively trading links and hosting a "links" page to boost link popularity... guess what...

Even 1, or 2 External Links are Ample to Rejoice Top Search Engine Rankings and Optimum Link Popularity!

Search engines are quick to recognize "artificially generated link popularity" due to link trading. However, savvy webmasters exchange unique content by forming joint ventures and strategically placing their links within text.

~~ Myth #3 ~~

Start an "Awards Program" to Boost Link Popularity and Search Engine Rankings

The only objective you'll achieve with an "Awards Program" is high-rankings for those keywords only. Webmasters who solely developed such schemes to elevate link popularity via "awards", never accomplished their obvious goal which was to receive targeted + quality traffic. Unless your site promotes awards, this technique is entirely obsolete when it goes to luring targeted and quality traffic.

~~ Myth #4 ~~

Part 1: Content

When it comes to Search Engines content is king! Yes king! Search Engines want web sites that are rich in content. Content is words that are embedded in text on your web site. Your keyword density ratio is one of most important ingredients of getting good Search Engine rankings and influences Search Engines on how to rank your web site accordingly.

For those of you who are not sure what keyword density is and how Search Engines use it to configure their ranking structure, let me explain. Keyword density is total number of times your keywords appear within content of your web page, including text, hyper links, and ALT tag of your images. I will explain each of them so you will have a clear understanding of principles. Your keyword density is measured by a simple mathematical formula that is used to configure your keyword density ratio.

To configure your keyword density ratio you must take number of times a keyword appears in content of your web site, divide it by total number of words and that's your keyword density ratio. I will give you a quick example of keyword "Marketing":

Example:

The keyword "Marketing appears 47 times in text on your web page and if you have 315 words on your web page, your keyword density ratio would then be 15%.

Obviously higher your keyword density is, greater influence you'll have getting Search Engines to give you a better ranking. Becareful though, you don't want to over repeat same combination of words and/or sentences just to increase your keyword density. Your website could end up looking like a broken record.

Part 2: Hyper Links