What urged me to write this enlightening article about top search engine rankings and link popularity, is dodgy disorder and misinformation, when it comes to promoting a web site on Internet.
Let's break down some myths that devastate your promotional efforts and eventually cut-through puff to ultimately... design search engine alluring web sites fast and effectively.
~~ Myth #1 ~~
You can achieve top search engine rankings with masses of doorway pages
Nothing could be as falsely as this way of thinking... you see, search engines have become so intelligent and refined, that this tactic of funneling them with masses of doorway pages, can actually demolish your promotional efforts and rankings.
Nowadays, search engines are for most webmasters, surprisingly sophisticated. Techniques that made use of "Doorway Page Generators" which create "instant content" and optimize tenths, even hundreds of keywords "on fly", is a thing of past.
Most high-trafficked sites, if not all, are a derivative of well-linked and unique content. Another crucial factor to top search engine spots is strategic structure of a web location and internal web page connectivity. Visualize "perfect" web site structured just like a spider develops its' netting - it's so "symmetrical" and "connected" unlike a labyrinth.
~~ Myth #2 ~~
The More Links your Sites Receives, Better Search Engine Ranking...
Forget about exchanging links with numerous web sites, even in your industry. The latest trends on search engine marketing among webmasters today, is to extensively trading links and hosting a "links" page to boost link popularity... guess what...
Even 1, or 2 External Links are Ample to Rejoice Top Search Engine Rankings and Optimum Link Popularity!
Search engines are quick to recognize "artificially generated link popularity" due to link trading. However, savvy webmasters exchange unique content by forming joint ventures and strategically placing their links within text.
~~ Myth #3 ~~
Start an "Awards Program" to Boost Link Popularity and Search Engine Rankings
The only objective you'll achieve with an "Awards Program" is high-rankings for those keywords only. Webmasters who solely developed such schemes to elevate link popularity via "awards", never accomplished their obvious goal which was to receive targeted + quality traffic. Unless your site promotes awards, this technique is entirely obsolete when it goes to luring targeted and quality traffic.
~~ Myth #4 ~~
Posting to Forums and Guestbooks using a virtual "signature" will add to your Link Popularity