MythologyinfoWritten by sumba
Where Would You Be Without Marketing?Written by Andrea Lea Churchill
Marketing is a broad business subject that encompasses a range of activities including advertising, public relations, sales, and promotions. Generally, you will find that people often confuse sales with marketing, when in fact two are quite different. Marketing is all about getting a product or service into market, promoting it, influencing behavior, and encouraging sales turnover. Sales, quite distinctly, is actual transaction of getting a product or service into hands of your customers.
With so many messages being propelled towards all of us these days, it is more critical than ever for a company to get their product noticed. This means marketers have evolved to being creative. Marketing is not an exact science and managers who know little about it are afraid that marketing staff within their firm is often wasting valuable money. The truth is that marketing is an investment that always pays off; it just may come back in ways that are not necessarily measurable. So even though one campaign may bring moderate results, another will bring astonishing profits.
Companies not committed to a marketing program are at a disadvantage in today's business world. Those who are still focused on their products, rather than their customers, are doomed to experience lots of failure. Knowing what your clients' expectations are and working to exceed them is key to ultimate business success.