My Yahoo Search - Beyond bookmarksWritten by Jakob Jelling
Yahoo has long offered email, an online calendar, notes, bookmarks, and more through their free My Yahoo service. Now Yahoo has expanded this service even more by adding My Yahoo Personal Search to mix. Personal Search is another way of storing bookmarks, but with more features than older bookmarks offered. To use Personal Search, you add a My Yahoo Search button to your browser links bar (supports IE, Firefox, Mozilla, Netscape, and Safari). When you find a page you like, you click on button to add page to "My Web" section of Personal Search. You can perform a search and optionally save or block any results pages. Of course, you can also enter a URL directly, then click Search button to add that page into My Web as well. Your My Web contents are accessible from any computer with Internet access, so it functions as an online bookmark storage service. Typically, bookmarks are stored only within browser on computer you normally use, so online availability is a convenient feature if you travel.
| | Alert marketing - Get Google search results by e-mailWritten by Jakob Jelling
Sometimes our jobs as marketers means we need to look beyond obvious. Google, for example, offers their Google Alerts service. At first glance, this may seem most useful to companies who want to track certain searches within their industry, or to hobbyists who want to stay on top of changes in their topics of interest. But Internet marketers can also use Google Alerts to help keep track of what's going on around net, and even to keep tabs on their direct competition for that matter. Google Alerts, which are email notifications, can be created based on top 10 Google news stories, but more helpful to marketers is possibility of creating alerts for top 20 Google web search results. By setting up alerts for your competitor's company, web site, brand, or product name, you can monitor search results for changes. Some results may indicate a new product launch, or perhaps a publicity campaign, and you will be able to make appropriate adjustments in your own business.
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