My Wacky Test Marketing Experiment Succeeded

Written by Jim Green

In a previous article I recounted engaging in a wacky piece of test marketing – and now I’d like to provide you with a progress report.

I set up a temporary website with a sales pitch for a product which I had yet to create - and cheekily signed off with a visitor survey request instead ofrepparttar customary options to purchase.

The questionnaire went like this…

1.Doesrepparttar 142717 sales message tempt you to buy? 2.Would you downloadrepparttar 142718 product for evaluation? 3.Would you pay $... forrepparttar 142719 standard version? 4.Would you pay $... forrepparttar 142720 deluxe version? 5.Will you subscribe to my newsletter?

Simple but loaded questions coupled to a device for capturing opt-ins.

Did it work?

You betcha!

1.Within 72 hours of submissionrepparttar 142721 web page zoomed to No.1 on Yahoo!, AltaVista and AllTheWeb with corresponding high positioning on Google, MSN, AOL, Ask Jeeves, etc.

I Don’t Smoke, But I Love a Good .sig!

Written by Jonathan van Clute

Copyright 2005 Jonathan van Clute

.sig, or “Dot Sig” as it’s affectionately known, stands for “Signature File” and isrepparttar text and (usually) other contact information placed atrepparttar 142716 bottom of email or other computer-based correspondence. It is traditionally used for things like phone numbers, alternate email addresses, mailing addresses, web site addresses, etc. Howeverrepparttar 142717 real truth is, it can contain anythingrepparttar 142718 author wishes to include. It is like having your very own piece of legitimate, non-intrusive, socially acceptable, 100% SPAM-free advertising space on every piece of email you send or posting you ever make!

Think about that a moment. Really think about it. Do you have a .sig on your emails? Have you ever noticed other people’s signatures? Have you ever clicked their links out of curiosity? Have you ever noticed thatrepparttar 142719 links can have absolutely nothing to do withrepparttar 142720 topic being discussed, and yet it is still considered acceptable to use this space for what amounts to advertising much ofrepparttar 142721 time?

Have you ever stopped to think about how many eyes could potentially be reading your online postings for years to come? Or how far an email you type could go if it is forwarded a few times to various groups of people you don’t even know? You may not realize this, but many online forums, Yahoo Groups, etc. are publicly readable; you only must be a member in order to post something torepparttar 142722 group. But since anyone, including bots, can readrepparttar 142723 messages, they are some ofrepparttar 142724 most widely “spidered” content onrepparttar 142725 internet (see sidebar). This means that your comments or postings could potentially be read by millions of people beyondrepparttar 142726 one, two, or ten people you intended it for. What would you pay for that kind of targeted advertising? Make sure your .sig is ready!

[SIDEBAR] Googlebot - Your Friend onrepparttar 142727 WWW Googlebot is Google's web-crawling robot. It collects documents fromrepparttar 142728 web to build a searchable index forrepparttar 142729 Google search engine. This automated process is commonly called "spidering" because these (ro)bots crawlrepparttar 142730 web in their search for information. The key is that they love text. Google tends to rank sites with lots of text content very high - especially discussion forums! Because of this, your online forum remarks can live almost indefinitely, and may be seen by people years from now. This means any .sig you include atrepparttar 142731 bottom of your post will be nearly eternal free focused advertising. [/SIDEBAR]

So, what isrepparttar 142732 proper protocol for creating a .sig? The internet standard is to place two hyphens (dashes) atrepparttar 142733 bottom of your email, and onrepparttar 142734 next line begin your sig. For example, mine looks like this atrepparttar 142735 moment:

-- |---------------------------------------------------- |ARBITRAGE == Risk Free Trades, Profit Up Front! |Why gamble, when you can win every time! |www.ArbitrageBusiness.Info - For Business Builders |www.SportsArbitrage.Info - For Pure Traders | - For All Investors |----------------------------------------------------

Cont'd on page 2 ==> © 2005
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