Word Count: 800 Wrap: 65 characters/line

It can also be viewed by sending a blank email to:

websitemarketingstrategies@ihost-websites.com

or online at:

http://www.isitebuild.com/web-site-marketing-strategies

If you use this article, please send a brief message to: mailto:articles@isitebuild.com

Warm Regards, Herman Drost

******************************************************************* My Top 12 Web Site Marketing Strategies by Herman Drost

If you don't create a successful strategy for marketing your web site, you can't build a profitable online business. It's therefore imperative to drive thousands of visitors to your web site, then convert them to paying customers.

How do you accomplish this?

Use several marketing strategies

Don't put all your eggs into one basket by only employing one marketing strategy. You could see evidence of this during latest Google update in which many commercial web sites which once had top rankings, dropped out of existence, thus instantly losing sales.

By creating more than one strategy to market your web site, you can soon see which one works best by attracting most visitors.

Market with consistency

Set up a clear daily, weekly, monthly and yearly marketing plan for your web site and stick to it. It is lifeblood of your business.

Test marketing

Continually test all your web site marketing strategies to see which one works best. Eliminate those that are not profitable.

12 successful marketing strategies:

Search engine optimization

Here are locations where you should include your most important keywords or keyword phrases:

1. Meta tags (invisible) Title tag Description tag Keyword tag Alt tag

2. Page content (visible) Weave your best keywords throughout content of your pages. Focus on first 250 words on your page and only use one to three keyword phrases per page of content. Include keywords in your H1 tag (main title) and H2, H3 tags (subheadings) as well as hyperlinks in your site or and in outgoing links.

Search engines and directories

3. Submit to major search engines - Google is currently main search engine to get listed in. If you get listed there, you will also get listed in AOL, Netscape, and Yahoo and it's still free. This may change in near future as competition heats up. Other free listings also include directories such as ODP. Do a search on Google to seek out your niche directories ie for sunglasses, look for sunglass directories.

Here are other search engines to submit to: