*Incoming and outgoing linkage is more important than exchanged links. The reason for this belief is that usually incoming and outgoing linkage is relative to content.

*Exchanged links are an agreement between web sites to make a link to one another. Although recent exchanges are based on relavence, relavence is not to content but to industry.

*Even bad linkage, can qualify as good linkage. But, best linkage is linkage being used to bring visitors to your site.

*I do not care how high your linkage improves your ranking on Google or any other search engine. If linkage isn't providing visitors and searchers aren't searching for your keywords, number one ranking doesn't mean a damn thing.

*SEO means Search Engine Optimization. It is intended to make your web pages Search Engine FRIENDLY. This does not "promote" your web site or product. It provides person with better optimization ability to rank higher on search engines results than others. (And, if you think about it, it's allowing search engines to dictate design and content of your web site.)

A web site that sells floor stripper might make an E-Book that tells reader how to properly strip a floor. Publishing your catalog or product manual as an e-book is another consideration. There are many uses for e-books.

The strongest use of an e-book is as a give-away “FREEBIE“ item. It also is an excellent web site promotion tool. Imagine how many people would visit “Wal-Marts“ site and download their weekly sale flyer if it was available. Now consider possibility of preparing that same sales flyer for print publishing and using it to publish it as an e-book. It's possible. So why not do both?

Anything that you might put in print or publish to Internet, can just as easily be used to publish yourself an e-book.