As usual, I walked into
Starbucks for my morning coffee. Enjoying my morning coffee in Starbucks has been a routine since a year back. Now, everything in that particular Starbucks seems so familiar. Even customers looked similar. Just as I was walking to my favorite table with my warm coffee, I notice a lady meddling with her personal computer while sipping her drink. I took a glance and swore that face looked familiar. Anyway I thought my memory might not have fully awakened and so continued my walk towards my table. Now, I sat facing straight to this demure lady and suddenly it struck me, she was a well-known internet marketer, let’s call her My Rich Mum. I was planning to start my own e-book business and have been surfing for more information and her picture always seems to pop up in e-book sites.
I knew I needed a mentor like Rich Mum if I wanted to start a successful e-book business. I was usually a shy person but at that moment, some part of me told me to get my back off seat and walk towards her. Well, I did just that. I approached Rich Mum and started a conversation. I introduced myself and told her I was planning to start an e-book business and asked if she had any tips or advice. All she did was to pull a card out of her purse and told me to only open card when I reached home. The “namecard size” card was wrapped in a light blue wrapper. Rich Mum then wrote her personal contact number on back of card and told me to read, adsorb and understand contents of card. Her instructions were for me to understand contents and to call her day after. Not knowing what else to do, I thanked her and went back to my now cold coffee.
That day after work, I went home all excited, ready to unveil contents of card. As I carefully removed beautiful blue wrapper, I saw contents of card:
My Personal Guide to an E-Book Business 1. Choose my topic 2. Write my E-book 3. Create my website 4. Accept payments 5. Promote my website
That was all contents on card, simple and logical and yet so divine. I started to break down contents one by one and tried surfing internet for more information and voila, that was it. The 5 steps are all I need for my e-book business.
I couldn’t wait until day after; I had to call Rich Mum following day for a meet up. I wanted to know what contents meant to her. Rich Mum, being kind lady she was, agreed to meeting me for lunch. This time, I armed myself with a new pen and notepad.
Finally at 1.30pm, I got to meet Rich Mum again. This time, she started her speech with a serious tone: “Jay, if you wish to understand more about contents on card I gave you, you will have to pay me $1000.” I wrote Rich Mum a cheque on spot. Hey, she was a famous internet guru and people would pay up to thousands for by hour consultation.
Soon we were discussing about e-books and I was busy trying to jot down everything she said, word for word, sentence for sentence.
The moment came when she started to explain contents on card she had gave to me earlier day before. This was it, I specifically told Rich Mum to speak slower. (My hands were tired by now!) The following was what Rich Mum said exactly:
“Choose my topic This is where most people would take tons of time during their creation of their e-book business. Trust me, people climb onto e-book wagon with only one objective in mind, making as much money as possible. Your first priority should be adding as much value as possible, when you do that, people will automatically part their money with you. Before you plunge into choosing any topic, always ask yourself following questions: “What do I do for a living?” “What are types of knowledge I have?” “What am I interested in?” “Are there secrets I have that people might be very interested in?” The above questions should lead you to adding value to a certain group of people and earning money at same time.
