The movie takes a religious theme and applies it to baseball. The story appeals to our sense of order in universe, that if you create something exceptional whether it be a product or service, it will take on a life of it’s own and automatically be successful.

In reality, we know that that is not so. “Build a better mousetrap and world will beat a path to your door.” It didn’t work when better mousetrap was designed and it won’t work now.

How are you going to reach your prospective customers?

Look beyond features of your products and services, to reason customer would want to do business with you. Developing an effective strategy requires a clear idea of who your core group of client’s is.

Demographics – age, sex, education, income

Are augmented by

Psychographics – style, buying habits, personality, values, ideology, attitudes and issues of day and consumers stage of life.

"Your site is missing from Azoos.Com's Internet search engine! To submit it, simply click *ADD URL* button found at www.azoos.com.

As one of Internet's 20 most visited unique search engine databases, Azoos offers sites like yours valuable traffic that only your competition is enjoying! Submitting your site to Azoos takes only ONE minute and GUARANTEES INCLUSION .... TODAY!

Thousands of users visit Azoos EACH day but can't find YOUR site. With a simple look and an easy-to-use search tool, Azoos appeals demographically to NOVICE INTERNET USER - a targeted group likely to make purchases from sites like your own! Featured in a recent issue of SEARCH ENGINE WATCH, Azoos is one of Net's hottest up and coming search engines for end users -- Make sure YOUR site is included TODAY!

If your company's website can't afford to miss out on even a few thousand potential hits, it can't afford NOT to be listed with Azoos!

Goto www.azoos.com and click "ADD URL" -- let traffic flow....!"

Sincerely, Joanna R. Heth Internet Position Analyst http://www.azoos.com/

The Internet's COOLEST Search Engine! Why should we crawl web...when we can RUN it?

***Add YOUR Company's Web Site To Azoos.Com TODAY!!!***

I have to admit, that e-mail got me more than a little curious about Azoos, so I did a little digging and I found following press release:

Not only has Azoos.Com managed to remain one of THE fastest services of its kind when it comes to including user- submitted URLs in its vast database, it’s now also one of THE fastest search engines on ‘net! Thanks to implementation of new technologies developed & improved by its software engineers during last six months, Azoos has joined ranks of those search engines capable of returning results in less than 1 second!

But unlike other high-end search engines who boast comparable speeds, Azoos.Com goes one step further by guaranteeing instant placement for webmasters who submit their company’s webpage via engine’s "add url" feature. Combined, these elements make Azoos ONLY key player online capable of speedy search results AND speedy spidering of user-submitted sites!

In an age where so many sites have given up their individuality to become "meta" search engines; pooling databases of other engines to produce unoriginal search results,--Azoos.Com remains true to traditional search engine format by selecting its own data, spidering URLs from its own database, & producing its own unique search results.