My Marketing Budget Is Small. How Can I Make The Most Of It?

Written by Debbie LaChusa

For example, it may not make sense or be necessary to market consistently all year long. Are their times when your particular industry is slow and customers are not likely to purchase? Conversely, are their times duringrepparttar year when customers are more likely to be inrepparttar 146885 market for your product or service?

Schedule your marketing activities to take advantage of these peak times and to avoid what I callrepparttar 146886 "valleys" (when no one is inrepparttar 146887 market for what you are selling). Aim to persuade as many people as possible to buy from you when they are inrepparttar 146888 buying mood.

Is A Marketing Plan The Same Thing As A Communications Plan?

Written by Debbie LaChusa

How does a marketing plan relate to an organization's communications plan? What arerepparttar differences? Isrepparttar 146884 marketing plan just one aspect ofrepparttar 146885 communications plan? Should one consider combining them into a single document?

A communications plan is a PART of your marketing plan. A communications plan is a focused strategy you use to getrepparttar 146886 word out about your business, product or service.

You may use a variety of communications tactics such as public relations, advertising and speaking engagements. Yes, it does identify who you are communicating to and what your message is, and where and how you will get that message out, and often has goals or objectives you are trying to achieve.

Here'srepparttar 146887 difference betweenrepparttar 146888 two

A marketing plan starts by creating a strong, strategic marketing foundation for your communications plan. It addressesrepparttar 146889 goals and objectives for your business, not just for your communications activities.

It addresses how you package, price and sell your product or service, not just how you talk about it. It takes into consideration your competitors and helps you develop a unique selling proposition to ensure your product or service is uniquely positioned inrepparttar 146890 minds of your prospects and customers.

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