My First WebsiteWritten by Regina Stevens
Have you ever wanted to build your own website or to maintain one that someone else built for you? I have written a 30-page e-book just for this purpose. The e-book is written for absolute beginner (Windows 98 and above). In e-book, I have explained some of HTML code as well as given you exact code to start building your website. Along with code, I have also supplied images and sources for you to continue your quest in learning HTML.
Importance of Using ALT Text and Heading TagsWritten by Rob Wiley
If you have a website that you want ranked with higher rankings, there are several things you can do on your own to increase rankings. One thing you can do is double check usage of alt text and heading tags on your sight. I've noticed by not having heading tags and leaving ALT text blank, search engines like Google will rank you with a lower score. This has happened to some of my pages, so I am speaking from experience. Recently I did a revamp on some of pages on my site and noticed that my page ranking had dropped. I couldn't figure it out until finally I caught a clue, and compared my old pages with new ones. The major difference with pages I compared was new page did not have heading tags, and my alt text was not relevant to page. Those two little factors dropped my page rank by up to two points, incredible! You must be very very careful when updating your pages so this problem does not happen to you.
Below are some tips and ideas based on what Google looks for with its robots to help when you upgrade and or optimize your web pages.
First off, where does Google pull text from your page that is considered relevant? I have read from others and noticed that Google gets it's text from a combination of places such as:
1. Keyword phrase found in body text 2. META description tag 3. ALT text found on page, most particularly first Alt text. 4. Heading tags, once again most particularly first Heading tag. 5. Additional heading tags on page. 6. Additional body text found on page. 7. Additional ALT text on page. 8. Navigation bars 9. General body text 10. Copyright information (usually towards bottom of page).