My Favorite Traffic Generation Technique

Written by Jeremy Gossman


My Favorite Traffic Generation Technique By Jeremy Gossman of UltimateWealthCreation.com

Articles get exposure for me and my website. If you want to bring a continuous stream of highly targeted traffic to your website,then you should write articles related to your business. Write about topics you have learned about and are learning more about. Make it useful and informative. Don’t write a sales letter, but instead give good content so that readers will want to check out your website. You will want to include a resource box or signature atrepparttar end.

The search engines findrepparttar 124862 articles that are posted online. This helpsrepparttar 124863 page rank ofrepparttar 124864 website I have withrepparttar 124865 resource box on my article.

Search engines put high value onrepparttar 124866 amount of links you have to your web page. It’s even better ifrepparttar 124867 web page that links to you has a ton of high ranking pages linking into it.

Something that I believe is a useful tool and resource isrepparttar 124868 Google Toolbar. The http:/ oolbar.google.com will allow you to perform searches on Google's index, look at a particular page’s Page Rank (PR) and, look at Backward Links, links that are coming into a particular page. It also has other features that you may find useful as well.

E-zine publishers find my articles and ask for permission to publish them to their list of subscribers.

Software Marketing Creativity

Written by Sharon Housley


Marketing is about creativity. Outside of posting shareware on download sites there are numerous promotional opportunities available to independent software developers. The first thing that I’ll mention is developers need to take full advantage of their existing resources. Marketing or advertising should not be considered an expense. If done effectively, sales should exceed any time or advertising investment undertaken. Recently Dave Collins from Shareware Promotions http://www.sharewarepromotions.com created a graph to representrepparttar increase in traffic that a customer of his had experienced while using Dave’s services. A picture is worth a thousand words and it can be very effective in attracting new customers. Is your application one that will save time? Will it help students learn faster? Will it increase office productivity? Can that information be represented in a graph? Do you have real life testimonials, or information about how existing customers are using your software to deal with their every day business? White papers and customer testimonials can often be instrumental in attracting new customers.

Software developers need not look far to find inexpensive or free external resources for promoting their software. Buyers Guides are excellent, yet underused promotional vehicles. A number of different industries produce annual or semi-annual Buyer Guides to assist their readers in finding products that may interest them. Typically these guides offer a generic free listing or upgrade listings for a fee. Buyer Guides tend to have a long shelf life and can generate long term traffic.

User Groups are another excellent promotional source. Most User Groups conduct SIGs or Special Interest Groups. These groups usually meet monthly and address a different topic each month. Frequently they will distribute software promotional material in exchange for a door prize or group discount. Discounts are a great way to target specific markets. Consider providing volume discounts or discounts to specific sectors. The non-profit community, is particularly sensitive to budget costs, and will often recommend or promote software to others inrepparttar 124861 non-profit sector, if you provide a discount.

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