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Sam (that's my 12 year old Border Collie) and I were walking again through Bush (Australian countryside). Sam as usual was ranging out from me checking for Eucalyptus trees that needed his marketing skills.

When we reached our usual rock beside fallen log, Sam asked, "Gordon! you know how you work hard publishing that e-zine of yours? Well I think you could do better."

What do you mean I could do better Sam? I thought it was going fairly well. I get good feedback on a weekly basis.

"Well", said Sam, "I'll bet you get feedback from only a small percentage of your subscribers and another percentage only subscribe to get FREE ads"

"Besides what about program you've become a member of? Is it going as well as you'd like?"

I thought it was going fairly well Sam! Don't forget I've got to support new members until they become profitable and that takes up a bit of time.

"Look!" retorted Sam, "Are you fully occupied with your downline support? In other words couldn't you support a lot more new people in your downline if you had to?"

I suppose I could Sam, but it's a bit slow at moment so I don't have to worry too much about that.

"You can't think like that!" said Sam. You said, you were committed to helping and training up new people to become Professional Internet Marketers."

Well I am Sam, what's all fuss about?

"You really don't see it do you! You are only half occupied with downline support, so why don't you get more new people to train and support in your downline right now? Today!"

Well it's not as easy as just getting new people, they have to be interested in becoming new members. It's a bit like getting new subscribers for The E-zine. It takes a lot of advertising just to keep subscriber list growing each week.

You have permission to publish this article electronically or in print, FREE of charge, as long as bylines are included and you only mail to a 100% opt-in list.

Sam (that's my 12 year old Border Collie) and I were walking again through Bush (Australian countryside). Sam as usual was ranging out from me checking for Eucalyptus trees that needed his marketing skills.

When we reached our usual rock beside fallen log, I said to Sam, Look mate I'd really like to thank you for your advice last week. Starting a contest in my e-zine has turned into a bonus of information that I couldn't have anticipated.

"O.K." said Sam, "Just exactly what did you learn?"

Well, for a start I had some really great talks with subscribers from all over world. They were people who had subscribed and placed their FREE ads regularly. Other than that, we'd actually never even exchanged a single thought between each other.

"Hmmm, I know what you mean" said Sam. "I met quite a few when I chose winners to your contest. Hey! I really liked that subscriber with two Bulldogs and Cats".

Yes, I agree Sam, I think we're lucky to have met these people who are actually reading e-zine. But Sam, I found out a few things from contest that worried me.

" I thought you would, it's all part of learning process" retorted Sam.

Yes, well when you consider total numbers that actually subscribe and place their FREE weekly ads compared to number that actually participated in contest. I've got a dreadful feeling that a lot of people just don't look at e-zine at all.

"So what are you going to do to remedy that?" asked Sam.

Well what can I do, I mean what more can I do? I'm 'Fair Dinkum' and give everyone a fair go. Why, I even supply a FREE ad weekly and not just to new subscribers.