Copyright 2005 Kurma Group
Content, content, content - everybody's talking about it! Are you lucky enough to have a ton of content - maybe from an ezine you've been publishing for years?
Then realize this: there's a right and a wrong way to put content online. The wrong way creates a large content site that doesn't DO anything except sit there.
But if you do it right way? You'll have a MASSIVE content site that makes you MONEY. Day in and day out.
I've developed a "secret formula" for clients with a ton of content. It's based on creating a money-making SEO "wrapper" for their content pages. This wrapper includes classic SEO "triggers."
While this formula won't get you on page one for a pile of keywords, it WILL help push you to top of results pages for highly targeted searches. Here's how you do it:
#1 - Build a simple template-based site that's 100% search engine friendly.
#2 - Add "SEO reminders" to your template.
Plug some mock-up copy into your layout, then break it up with one big headline (your H1 tag in HTML), and two or three subheadlines (your H2 and H3 tags in HTML). Add word "KEYWORD" in BIG letters to each. Also add similar "SEO reminders" to SEO-critical HTML code, especially Title and Description.
#3 - Start plugging ALL your old content into your template, 300 words per page.
Why so few words per page? You want a LOT of pages on this site! If articles are longer than 300 words, simply put a "continued" link at bottom, and start another page. When you get to 30 pages or so, stop.