Content, content, content - everybody's talking about it! Are you lucky enough to have a ton of content - maybe from an ezine you've been publishing for years?

Then realize this: there's a right and a wrong way to put content online. The wrong way creates a large content site that doesn't DO anything except sit there.

But if you do it right way? You'll have a MASSIVE content site that makes you MONEY. Day in and day out.

I've developed a "secret formula" for clients with a ton of content. It's based on creating a money-making SEO "wrapper" for their content pages. This wrapper includes classic SEO "triggers."

While this formula won't get you on page one for a pile of keywords, it WILL help push you to top of results pages for highly targeted searches. Here's how you do it:

#1 - Build a simple template-based site that's 100% search engine friendly.

By simple, I mean pared down HTML code. Avoid a lot of nested tables, use minimal graphics, and NO javascript menus or applets. If you have no design sense, today's web designers are more search engine savvy. Just shop around at scriptlance.com, and you can get good SEO design for $50-$100.

#2 - Add "SEO reminders" to your template.

Plug some mock-up copy into your layout, then break it up with one big headline (your H1 tag in HTML), and two or three subheadlines (your H2 and H3 tags in HTML). Add word "KEYWORD" in BIG letters to each. Also add similar "SEO reminders" to SEO-critical HTML code, especially Title and Description.

#3 - Start plugging ALL your old content into your template, 300 words per page.

One of biggest challenges for most Internet Marketers is writing effective ad copy. This is hardly surprising. Most marketers are not professional writers and writing ad copy is a difficult skill for beginning marketers to master. Here are some tips that might assist you in writing an effective, profit-producind ad.

1. Benefit from experience of other writers. You can get ad copy ideas by studying similar product's advertising material. Collect their sales letters, classified ads, web ads, e-mail ads, etc. You can model your ad on these-- but don't copy them word-for-word. That's a no-no.

2. Set a goal for your ad. Know exactly what you want your ad copy to accomplish. It could be to qualify prospects, make sales, generate leads, attract web t.raffic, etc.

3. Build your selling points. Make a complete l.ist of your product's benefitsand features. Begin your ad with most important benefit either in your headline or first sentence.

4. Make your ad benefits as specific as possible. Include exact numbers, percentages, times, colors, smells, sounds, descriptive adjectives, and so forth.