Multiplying Sales As A WriterWritten by L. C. Peterson
Often, time is an enemy of writers. Sales seem slow and checks too small. How does one make most of their effort? Here are some tips that will multiply your sales.
1. Companies accepting manuscripts from freelancers offer copies of their writing guidelines and sample copies. Assume there's a reason for them. Study them. Study their web sites as well. What do they tell you about publication's readers? The Internet will save you much postage and time from when I started.
2. Think ahead. Lead times for publication are rarely short. Writers' guidelines often teach Christmas is in July. Lead times can be shorter for Internet. Learn what they are. Submit accordingly.
3. Take advantage of your research. Write more than one manuscript for same effort. This adds to your productivity. Interviewing a camp director? Write a feature article on how to select a camp for more than one market. Write a filler article. Write an article on finding work at a camp.
Three Easy Ways to Keep CustomersWritten by Lisa Lake
It is far more easy, and less expensive, to keep customers than to try and get new ones. So even though your company relies on adding to its customer base, don't make mistake of only investing in new customers! Here are some strategies that will help you retain your customers and will even get them to purchase more of your company's products and services.
Make it easy for customers to give you feedback. Probably one of most profitable activities you can engage in is to hear your customer's complaints and other comments. Provide customer support as quickly as possible. If you are unable to fix a problem right away, assure customer that you are working on it and promise to provide regular progress reports. Make sure you keep your promise!
It is beneficial to learn how to comfort angry customers. Allow customer to vent. Assure them that you understand his or her feelings. Find out exactly what they want and suggest a solution or see what he or she would consider to be fair. Follow-up with customer to ensure that they are satisfied. Keep in mind that it's customers who have had problems who become most loyal when their problems are handled effectively.