Multiple Channels, Multiple Times

Written by Robert F. Abbott


I've just been reading aboutrepparttar frustrations of a Human Resources manager. He's tired of having to answerrepparttar 104463 same questions about benefits over and over again.

I understand that, having been on both sides ofrepparttar 104464 issue, both as a consumer of benefits and in communicating about them on behalf of corporate clients. Benefits can berepparttar 104465 slippery eels of internal communication.

But, to putrepparttar 104466 issue into context, this is another case of complex communication. In this case, a large volume of information that's not easy to understand.

Descriptions of benefits typically involve a high level of density: in other words, they contain a lot of information in a small amount of 'space'. Many of them resemble insurance policies -- long on legal language and short on examples and anecdotes. As a result,repparttar 104467 information is accessible to only a small proportion ofrepparttar 104468 whole group.

How do you deal with this kind of communication challenge? Multiple channels, multiple times. That means repeatingrepparttar 104469 message many times, and sending it through as many different channels as possible.

For example, when one of my clients changed its benefits package to offer more choices, it used this strategy. Collectively,repparttar 104470 overall value ofrepparttar 104471 benefits would work outrepparttar 104472 same forrepparttar 104473 company. But, individual employees would have to make choices, and in many casesrepparttar 104474 value ofrepparttar 104475 individual benefits they received would depend on how wisely they made their decisions. In turn, that could lead torepparttar 104476 equivalent of 'buyer's remorse' and complaints.

The company took a proactive approach torepparttar 104477 changeover. It began planning well in advance ofrepparttar 104478 switch, and its preparations includedrepparttar 104479 equivalent of focus groups to identify concerns, questions, and problems.

Dreamcatcher Studio's

Written by David & Donna Caviness


We just opened our Dreamcatcher Music Studio's In Rutherfordton, N.C. recording ( Steve Haynes ) Elton John look alike & ( Johnny Ray ) Elvis Presley look a like in our Studio. We are 24/96 recording at competitive rates, World Class recording at it's finest! We will appreciate

Cont'd on page 2 ==>
 
ImproveHomeLife.com © 2005
Terms of Use