Written by David Callan

Articles: Search Engines/ Yahoo Guide Getting listed on Yahoo should be without doubtrepparttar most important mission on any Internet marketers mind.

Yahoo isrepparttar 128163 biggest of allrepparttar 128164 search engines, well actually that's not true, you see Yahoo is not technically a search ENGINE it is a human compiled directory of websites and does not have a spider bot going to sites and indexing them. But forrepparttar 128165 sake of this article when I say search engines I am referring to all 'search sites'.

Anyway as I was saying Yahoo isrepparttar 128166 biggest of allrepparttar 128167 search engines, did you know that recent estimates show that Yahoo is currently capturing an amazing 40% of all search engine traffic online? Do you know what this means? That means that almost 1 out of every 2 people that do searches onrepparttar 128168 Internet use Yahoo, everyone onrepparttar 128169 Internet has done searches some time or another.

Nothing inrepparttar 128170 world should be clearer to anyone with a website whose just after readingrepparttar 128171 above figures - you need your site listed in Yahoo. A.S.A.P.

RECAP If your site is not listed inrepparttar 128172 YAHOO INDEX, (note - being listed under webpages does not mean you are listed in Yahoo, it in fact means you are listed with Google because Yahoo gets webpage results from google) you are losing lots of potential customers to competitors that are listed in Yahoo. And withrepparttar 128173 amount of visitors Yahoo can send you even with an average listing this could amount to hundreds, maybe thousands of dollars worth of lost profit.

Now you know how important it is, lets get on torepparttar 128174 good stuff, how to submit to Yahoo.

Well first you have to determinerepparttar 128175 scope of your site. Is your site commercial or noncommercial? Commercial sites that want to be listed by Yahoo now must use "Business Express" when submitting. This used to cost $199, howeverrepparttar 128176 price has risen to $299 a year.

"Business Express" what is it? Good question and one that many people ask, well it's basicallyrepparttar 128177 same as free submit except that with business express your site is guaranteed to be reviewed within a weeks time. However please be aware that it does not guarantee that your site will be accepted and added torepparttar 128178 Yahoo index. If your site is rejected Yahoo will allow you to appeal for free within a certain time scale (usually 30 days) of being informed of your rejection. Also Yahoo staff usually include in your rejectionrepparttar 128179 reason you have been rejected, you should examine these reasons fix any problems and resubmit after a week or so.

If your site is a noncommercial site, you will still be able to submit for free, but a review could take as long as 8 weeks or might never happen at all.

Before you submit make sure your site is 100% ready, under construction pages need not apply to Yahoo because they are not going to get in. Your site should be aesthetically pleasing torepparttar 128180 reviewer, be quick loading and of course should has lots of content.

OK lets get started. How does Yahoo return results? Well search results on Yahoo are determined by words that appear within these four areas:

1) category, 2) title, 3) description, and 4) URL. These sites are then sorted by relevance using an automated algorithm.

I will now go through these four different factors and how to optimize you submittal for each one

First up category selection, many people don't realize this but when someone searches for a term(s) on Yahoo its algorithm searches throughrepparttar 128181 category name also, for example visit and you will seerepparttar 128182 results for a search done on 'Internet marketing articles'. You will see under each listing that these words are highlighted if they are inrepparttar 128183 name ofrepparttar 128184 category,repparttar 128185 top listing hasrepparttar 128186 most occurrences of these words between its title, description, URL and words inrepparttar 128187 category its in.

You should remember this when submitting to your category, when trying to establish what category you are going to submit to you should do a search for one or two of your keywords and see what categories come up. But which of these categories do you submit to?

Since most referrals to sites from Yahoo come fromrepparttar 128188 search results and not from people visiting certain categories, it is wise and best (in most occasions (I'll tell you why in a bit)) to submit to a very specific category with lots of keywords inrepparttar 128189 category name. To see this strategy in practice revisitrepparttar 128190 results page for 'Internet marketing articles' on notice thatrepparttar 128191 top ranked site is in a category with lots of keywords, these are: Internet, Business, Advertising and Web, these combined with various keywords inrepparttar 128192 title, description and URL combine to give this site a pretty good chance at ranking well on a few good keywords and phrases. Therefore category names are just like having more titles and descriptions. Note - if you are a regional operation try to pick a category withrepparttar 128193 name of your state or province in it. This will help you get targeted visitors from Yahoo.

Remember I said in most occasions a little higher uprepparttar 128194 page, well here's why it's notrepparttar 128195 best policy in all occasions. Imagine if your business name or official website name began with an A or any other alphabetically high character and someone goes into a general high - level category and there you are listed inrepparttar 128196 top few, you could receive lots of traffic from your category listing like this.

How to Get Your Site Listed in the Major Search Engines

Written by Herman Drost

How to Get Your Site Listed inrepparttar Major Search Engines Copyright by Herman Drost

Getting your web site listed inrepparttar 128162 major search engines is an absolute necessity. Why? Because 80% of all people onrepparttar 128163 Internet use them when searching for information.

Findingrepparttar 128164 correct information on major search engines can be very frustrating. Search engines keep changing their strategies. Some which were free, are now charging high fees. Previous ones, have been bought out by others.

This article will give yourepparttar 128165 most current information concerningrepparttar 128166 major search engines since these haverepparttar 128167 most searches. Some of them are still free, whereas others are fee-based. Pay per click search engines will be addressed in future articles.

Here arerepparttar 128168 major search engines, listed in alphabetical order.

1. (Fast Search) This is one ofrepparttar 128169 largest indexes onrepparttar 128170 Web.

Free - It takes 2 weeks for your site to be indexed. There is no guarantee to get listed.

2.. Altavista.

Free - this gives you a basic submission. You can add up to 4 URLS and be considered for inclusion in 4-6 weeks. There is no guarantee of inclusion.

Paid - AltaVista Express Inclusion. Guaranteed submission within 48 hours. Price $39.00 I URL for a 6 month subscription

3. Ask Jeeves.

This is powered by and It takes 7 days to be included.

Price. 1st URL$30.00 URLs 2 - 1000$18.00 each

4. Google:

Google isrepparttar 128171 top choice for searchers.

Free it is free to submit but there is no guarantee of a listing. Allow 1 month for your listing to appear.

Paid What isrepparttar 128172 Google Adwords Program? This is where you purchase highly targeted advertising based onrepparttar 128173 keywords and phrases you select. When a person enters that keyword you selected, your ads are displayed.

Price $15/ thousand ads shown for position 1 $12/ thousand for position 2 $10/ thousand for position 3 $8/ thousand for positions 4 through 8

5. Infospace.

Free to submit, however you need to fill out a form to get listed.

6. Inktomi.

Inktomi's search engine has an extensive network of Web search partners, including AOL, iWon, MSN and HotBot. It refreshes your site every 48 hours, to keep your content up to date inrepparttar 128174 index.

Price First URL costs $39.00/year. Each URL thereafter costs $25.00/year.

7. Looksmart.

The LookSmart Network consists of partner sites that userepparttar 128175 content ofrepparttar 128176 LookSmart directory in their directory search results. Partners include more than 370 ISPs andrepparttar 128177 following top portals: MSN, Altavista, Netscape, Infospace,, CNet. According to their web site, they reach 77% of all Internet Users.

To submit your site, go torepparttar 128178 bottom ofrepparttar 128179 page, where it says "submit a page".

Price $49 Listing Set-Up Fee. $150 minimum refundable deposit for new customers. LookSmart tracksrepparttar 128180 number of clicks your listing receives acrossrepparttar 128181 LookSmart Network. Every click received by your listing results in a $0.15 deduction from your account balance.

It takes several days for your site to appear, longer for Looksmart's partners.

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