Motivating Shoppers with Online Coupons (Part 2 of 2)Written by Gary Gray
Last time we discussed how online coupons and promotion codes can motivate buyers. We discussed examples of coupons and some of aspects of these offers that can boost sales and generate urgency to a purchase. Today we’ll focus on how to create great landing pages and use of affiliate programs to further enhance your marketing efforts.Creating good online coupons to offer customers is not only thing you need to do to maximize your sales. Using an enticing landing page that meets customer with deal they’re being offered is also an effective tool leading to a sale. There are two ways that let customer know benefit of coupon they’re using, and both can be equally appealing choices. Option 1 to creating an appealing landing page for a coupon is to restate coupons terms and offers and to reiterate promotion code that needs to be entered upon checkout. This way customer knows they are getting deal they had anticipated receiving, and makes them aware of potential expiration on getting discount. As we discussed in our previous article, that sense of urgency is a good way to provoke your shoppers into a buy mentality. Option 2 takes this a step further by automatically applying coupon at checkout, so when customer gets to checkout page, their discount code is applied and actively showing them their deal. This also benefits customer because they don’t need to go back to get code, where they can be distracted from point of purchase. By adding something to landing page like “Your 10% coupon code will be automatically applied at checkout” in a highly visible area, you are able to keep customers from being confused about what they’re getting. You can also use cookies so next time they visit, if they remember their coupon, they will be more likely to realize they can still get a great discount.
| | A Blog Isn't Just For Christmas.Written by John Taylor
I was watching news on TV last night and there was a warning about buying puppies as Christmas presents. There's nothing worse than visiting kennels in new year and seeing all those unwanted dogs that were chosen as presents because they were so cute at time. It reminded me of people who start a blog in hope of making some money online only to give up after a few days or weeks when things don't work out.The average blogger makes around $20 to $50 per month. So, if that is average, it stands to reason that some people make less than that and some people make more. The amount of potential income that can be generated by blogging depends entirely upon your ability to build a loyal audience of people who have money to spend. There is no point in creating a blog and then looking for an audience. Your first task is to identify a hungry market and provide it with high quality information. Once you have established your blog and created some interesting content, your next task is to attract your hungry audience to your blog. There are many ways of attracting traffic to a blog site including banner adverts, ezine advertising, pay per click traffic, links fro other web sites and submitting your site to specialist blog search engines.
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