Even though they are effective and inexpensive, they will come only after you successfuly accomplish most important ad in Internet Business - your own Web page.

What? You consider Web site as a product not as an ad. Well, in business Web page is an ad.

These days if you are in any kind of business, not having your own Web page is like not being in business at all. Look at any television or print ad and you'll see URL included at bottom. Why? I'll tell you why. Having your own Web page is an amazingly simple and effective way for advertising with possibility of reaching thousands of people, if done well. But best part is that it's amazingly inexpensive.

For a couple of bucks you can have something nearly as valuable as a magazine spread. Instead of buying an extremly expensive full-page ad in major magazine, you can instead buy a low-cost classified ad in same publication, wich lists URL of your Web site.

Your classified ad becomes "ad for your ad". But while classified is just a few tiny words, it points to your full color, electronic, dazzling Web page wich, if done well, can sell better than anything.

Furthermore, your Web page do a lot of things that print ad cannot. Your Web page can display moving pictures, animation, sound - all focused on delivering your best sales message.

I do.

Take 'The Free Directory of Ezines', for example. There are over 800 Ezines in Directory that accept paid ads. How do you decide which Ezines to place your ad in?

There are several factors that narrow down choice for me.

First, I look at subscriber numbers. If an Ezine has less than 400 subscribers, I move on.

Then I look at Publication Dates. I prefer to advertise in Ezines that are published weekly, or even more frequently; I don't want to wait a month my ad to appear.

Then I look at number of ads that appear in each issue. If an Ezine has more than 15 ads per issue, I give it a miss; I want my ad to be seen.

Then I look at payment method; if Ezine doesn't accept online payment with major credit cards, I move on.

Then I look at Ad Rates - on a 'blind date' like this, most I'm prepared to pay for an Ezine ad is about $20.

Finally, I look at when Ezine was last updated. If Ezine listing is more than 6 months old, ad rates have probably gone up, or maybe Ezine itself has folded up.

These are all factors that you can use to narrow down your search for right Ezine for your Ads. But it's still a 'stab in dark'.