Do you feel bewildered when you begin an Ezine Advertising campaign?
Take 'The Free Directory of Ezines', for example. There are over 800 Ezines in Directory that accept paid ads. How do you decide which Ezines to place your ad in?
There are several factors that narrow down choice for me.
First, I look at subscriber numbers. If an Ezine has less than 400 subscribers, I move on.
Then I look at Publication Dates. I prefer to advertise in Ezines that are published weekly, or even more frequently; I don't want to wait a month my ad to appear.
Then I look at number of ads that appear in each issue. If an Ezine has more than 15 ads per issue, I give it a miss; I want my ad to be seen.
Then I look at payment method; if Ezine doesn't accept online payment with major credit cards, I move on.
Then I look at Ad Rates - on a 'blind date' like this, most I'm prepared to pay for an Ezine ad is about $20.
Finally, I look at when Ezine was last updated. If Ezine listing is more than 6 months old, ad rates have probably gone up, or maybe Ezine itself has folded up.
These are all factors that you can use to narrow down your search for right Ezine for your Ads. But it's still a 'stab in dark'.
There's another technique, however, for choosing right Ezines for your ads. Basically, you want Ezines that will give you a high response-rate to your ad. The following technique will tell you this with pinpoint accuracy. I used this strategy a couple of months ago and it produced excellent results.