Pop-up windows are effective! They get in your face, grab your attention, and require action just to get rid of them. They can't be ignored and scrolled over like a banner ad on your site. While they do annoy some, most webmasters agree that results of an effective pop-up window outweigh a minor annoyance.

You can effectively use these pop-up windows to greatly increase subscriber base of your newsletter. Pop-up windows are perfect tool for generating new subscribers. When a surfer visits your site, or when they leave it, you hit them with a new window containing information about your newsletter and a form to subscribe.

What I really want to share with you in this article is maybe single most effective way to build your newsletter's subscriber list at no cost: joint ventures and pop-up windows!

I just told you that pop-up windows are an effective tool for increasing your subscription rate. Think about how effective it would be to have your newsletter in pop-up windows on two sites? How about on 5? or 20? In exchange, your pop-up window would allow people to subscribe to newsletters of all those other websites.

For an example of just what I mean, take a look at this sample page. It will pop up a window which allows you to sign up for various related newsletters. Each newsletter's publisher agreed to place this same pop-up window on their website so that all of publishers could mutually benefit:

http://www.websitegoodies.com/sample.html

So how do you go about doing this same thing to increase YOUR newsletter subscription rate?

Selling an informational product from your website is worth considering no matter what your business is. From ebooks to audiotapes to videotapes, choices are varied - and many of them are surprisingly affordable, with all technology available to us now.

Take, for example, websites about sales techniques. Many online sales experts - particularly trainers and coaches - have available, on their websites, books and tapes ABOUT art of selling. Visitors to site can learn from browsing through free informational content there, or they have option of purchasing these additional products to further pursue their learning.

Let's say you wanted to learn how to golf -- there are several ways to go about it. You would want to get out on a course and hit a few balls, you might take a lesson or two, and you might subscribe to a magazine about golfing.