More Links, Better Ranking in Search Engines!

Written by Azani

You have a great full content of web site that you have submittedrepparttar URL to every search engines available. Your web site's META tags are also completed with descriptions, keyword and robot instructions. You think your web site is better then your competitors. But... unfortunately, your site is still lying inrepparttar 139134 dark site of those search engine. Means, your page ranking is not onrepparttar 139135 first, second orrepparttar 139136 third page when certain phrase about your web site was search byrepparttar 139137 search engine. What is wrong? Hmm... Ok, go to and type "", where is "link:" is a command to list down any incoming link. Note down how many web sites have your link from theirs. Now type "", who have better ranking than you. How many incoming links they have? I think you gotrepparttar 139138 picture now.

Yes, in order to get a better or higher ranking in search engines particularly in Google you must get more incoming links from other web site. Search Engine Optimizer (SOE) refer this as "Link Popularity". More links you get means higher ranking in search engine's search result. Usually, you do not need to submit your URL to search engine manually to be listed, you only need to be linked by other web site. The search engine robot will crawl from site to site by available link. If it found new web site that did not listed yet, it will index it. So, I think get more links isrepparttar 139139 most important thing to do to expose your web site torepparttar 139140 world.

How to improve link popularity?

You must be very careful in getting links. Do not involve in "Links-For-All" repository scheme, which do more harm than good for your web site. They were design especially for getting high ranking, which sometime violaterepparttar 139141 Term of Service of search engines. The search have a mechanism to differentiate betweenrepparttar 139142 good andrepparttar 139143 bad links. If caught, sorry, your web site will be in great trouble for a very long time.

How to Control Search Engine Robots

Written by Michael Rock

How to Control Search Engine Robots

Wouldn't it be nice to be able to leave some code in your web site to tell repparttar search engine spider crawlers to make your site number one? Unfortunately a robots.txt file or robots meta tag won't do that, but they can helprepparttar 138175 crawlers to index your site better and block outrepparttar 138176 unwanted ones.

First a little definition explaining:

Search Engine Spiders or Crawlers - A web crawler (also known as web spider) is a program which browsesrepparttar 138177 World Wide Web in a methodical, automated manner. Web crawlers are mainly used to create a copy of allrepparttar 138178 visited pages for later processing by a search engine, that will index repparttar 138179 downloaded pages to provide fast searches.

A web crawler is one type of bot, or software agent. In general, it starts with a list of URLs to visit. As it visits these URLs, it identifies allrepparttar 138180 hyperlinks inrepparttar 138181 page and adds them torepparttar 138182 list of URLs to visit, recursively browsingrepparttar 138183 Web according to a set of policies.

Robots.txt - The robots exclusion standard or robots.txt protocol is a convention to prevent well-behaved web spiders and other web robots from accessing all or part of a website. The information specifyingrepparttar 138184 parts that should not be accessed is specified in a file called robots.txt inrepparttar 138185 top-level directory ofrepparttar 138186 website.

The robots.txt protocol is purely advisory, and relies onrepparttar 138187 cooperation of repparttar 138188 web robot, so that marking an area of your site out of bounds with robots.txt does not guarantee privacy. Many web site administrators have been caught out trying to userepparttar 138189 robots file to make private parts of a website invisible torepparttar 138190 rest ofrepparttar 138191 world. Howeverrepparttar 138192 file is necessarily publicly available and is easily checked by anyone with a web browser.

The robots.txt patterns are matched by simple substring comparisons, so care should be taken to make sure that patterns matching directories haverepparttar 138193 final '/' character appended: otherwise all files with names starting with that substring will match, rather than just those inrepparttar 138194 directory intended.

Meta Tag - Meta tags are used to provide structured data about data.

Inrepparttar 138195 early 2000s, search engines veered away from reliance on Meta tags, as many web sites used inappropriate keywords, or were keyword stuffing to obtain any and all traffic possible.

Some search engines, however, still take Meta tags into some consideration when delivering results. In recent years, search engines have become smarter, penalizing websites that are cheating (by repeatingrepparttar 138196 same keyword several times to get a boost inrepparttar 138197 search ranking). Instead of going up rankings, these websites will go down in rankings or, on some search engines, will be kicked off ofrepparttar 138198 search engine completely.

Index a site - The act of crawling your site and gathering information.

How canrepparttar 138199 robots.txt file and meta tag help you?

Inrepparttar 138200 robots.txt you can tellrepparttar 138201 harmful 'web crawlers' to leave your web site alone, and give helpful hints torepparttar 138202 ones you want to crawl your site. Here is an example on how to disallow a web crawler to search your site:

# this identifiesrepparttar 138203 wayback machine

User-agent: ia_archiver

Disallow: /

ia_archiver isrepparttar 138204 crawler name forrepparttar 138205 wayback machine that you may have heard of, andrepparttar 138206 / after disallow tells ai_archiver not to index any of your site. The # allows you to write comments to yourself so you can keep track of what you typed.

Typerepparttar 138207 above three lines into notepad from your computer and save it torepparttar 138208 root directory of your web site as robots.txt. Web crawlers look for this document first at a web site before doing anything else. This helpsrepparttar 138209 crawler to do its job, and helpsrepparttar 138210 web site owner tellrepparttar 138211 spider what to do. Say for instance you have some data that you don't wantrepparttar 138212 crawlers to see. (Like duplicate content for other browser referrer pages) You can deter crawlers from indexingrepparttar 138213 'duplicate' directory by typing this into your robots.txt file.

Or if you would like to haverepparttar 138214 robots.txt file created for you, visit To validate your robots.txt file to make sure it works properly you can visit

User-agent: *

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