Ever dreamed about going to your mailbox and pulling out a fistful of checks? That's magic of mail order, and to be sure, it's a powerful allure.
Mail order, simply defined, is a way to generate merchandise sales in two ways:
1.By mailing catalogs or other sales tools 2.By advertising your products, and fulfilling orders via mail.
Mail order is exciting and fun, but it's also a highly competitive, potentially expensive marketing method, and if you don't know rules of game it can cost you plenty in terms of time, effort, and money. Mail order is definitely NOT something you want to learn by trial and error. Fortunately, FAR HORIZONS has refined its Mail Order program over course of several decades to increase your odds of success as much as possible. The catalogs and self-mailers are professionally designed not only to spark orders, but also to enable cost-efficient mailing. Our designers work directly with local postmasters to ensure our designs qualify for cost-saving mailing methods, and our paper style and weight ensures as inexpensive a mailing as possible without compromising picture quality.
Some Things to Keep in Mind About Mail Order:
1.It's one of most expensive and risky marketing methods to start.
2.It's a numbers game; more catalogs you send, more chances for orders.
3.The industry response rate to "prospect lists," (as opposed to your own custom list), is less than 1 %. Your customer list response rate will probably be higher.
4.The best mailing list is your own.